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pharmiweb.com today | 23 April 2014

Novartis and Anne Geddes unveil inspirational eBook featuring meningitis survivors in honor of World Meningitis Day

Novartis, in partnership with world-renowned photographer Anne Geddes, the Confederation of Meningitis Organisations (CoMO) and charities around the world, has announced the publication of an eBook featuring inspirational images of meningococcal disease survivors from across the globe who have participated in the Protecting Our Tomorrows: Portraits of Meningococcal Diseasecampaign. This project aims to raise public awareness of a rare but potentially deadly disease and the importance of vaccination in helping to prevent the disease. The eBook will be available for free download exclusively on iBooks® tomorrow, April 24, 2014, in honor of the sixth annual World Meningitis Day....

"Through a series of what I believe are inspirational photographs of meningococcal disease survivors and families impacted by the disease, this project celebrates the survivors' triumphs and honors those who've tragically lost their lives," said Ms. Geddes. "Over my 30-year career, there is not one parent I have worked with who doesn't love their children, want to nurture their children and protect their children. Through these images, I hope parents feel empowered to understand the disease's impact and know the options available to them."

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