17 Oct 16
All too frequently, pharmaceutical companies lack objectivity when reviewing brands. This leaves opportunities 'on the table' and weaknesses unaddressed. An external, objective, quantitative assessment of brands enables companies to focus their efforts on the areas that will yield the greatest growth.
13 Oct 16
Effective understanding of competitors is central to competitive advantage. Competitive intelligence collection, rigorous analysis, superior interpretation, actionable recommendation, effective implementation and continuous optimisation help create winning strategies.
Saroj Saini, MSc
06 Oct 16
Leveraging competitive intelligence from social media to stay ahead of competitors, create a winning brand, refine strategy and make optimal decisions.
Saroj Saini, MSc
30 Sep 16
Why a meaningful brand is a pharma’s greatest asset
Siobhan Sullivan, Client Executive - Healthcare, Kantar Millward Brown and Zeynep Kasap, Client Executive - Healthcare, Kantar Millward Brown
02 Sep 16
6 Things to do when looking for your next pharma job
Mike Wood, Pharmiweb.com editor
28 Jul 16
The drive towards preventative healthcare is placing new focus on food – from the dietary qualities of packaged produce, to the health claims of so-called ‘nutraceuticals’. It has captured the imagination of governments, healthcare providers, the general public, and the life sciences industry. But it has also woken the regulatory giants, who are now drawing up new standards for information and labelling, says Peter Muller of Schlafender Hase
Peter Muller, Managing Director, Schlafender Hase, Americas
19 Jul 16
Marketing in itself is a hugely important and demanding role. Pharmaceutical marketing competencies are complex and take time to develop, yet current support and investments are limited. Fundamentals have been forgotten or never learnt and give way to an internal focus, rapidly eliminating the exciting opportunities, experiences and reward that real Brand Management can provide.
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