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Features
Anti-Obesity Treatments 2007-2012

09 May 08

“By 2010, almost 50 percent of children in North America and 38 percent of those in the European Union will be overweight, research has found”. For pharmaceutical companies looking to target growing successful markets, the anti-obesity drug treatment market offers unique opportunities.
Nini Wei- Visiongain Ltd

A Day in the Life of a Medical Sales Representative

06 May 08

The ins and outs of the daily life for Medical Sales Reps.
Philip Miles

The Hygiene Hypothesis

15 Apr 08

Why do some people have allergies and some not? And why has the prevalence of allergic disorders been increasing over the past century, especially in industrialised, developed countries?
Mike Wood

Sleep Disorders Market Analysis 2008-2018

11 Apr 08

Which current or future therapies will drive the sleep disorders market from 2008 to 2018? What is the patient identification rate for each of the therapeutic areas? What is the present state of the disease awareness? What R&D opportunities exist for ‘new comers’? Which key companies are involved in the market?
Justyna Drozdzal

Embarrassed to blow your nose?

01 Apr 08

Forget sweat patches, VPLs and spots…a new survey commissioned by Kleenex® has found that it’s blowing your nose in public that causes us the most embarrassment! The survey of hay fever sufferers reveals that most people prefer a quiet sniff over a good nose blow when out and about. However, allergy specialists warn that the more discreet option actually makes symptoms worse.
Jasmine Richards

Increasing numbers of people are suffering from Asthma

31 Mar 08

Asthma is a significant health problem. Acording to the National Asthma Campaign, the condition continues to grow, and in the UK an estimated 8 million people are diagnosed as having asthma, with 5 million people receiving treatment. The cost of asthma to the NHS is more than £850 million a year.
Mike Wood

ExL Pharma presents: The 3rd Annual Integrated Relationship Marketing and Sales for Pharma

31 Mar 08

ADVANCED COMMUNICATION TECHNIQUES FOR DELIVERING TARGETED MESSAGES AND DEVELOPING BRAND LOYALTY
Matt Milman

Bell Pottinger EXPANDS healthcare business

25 Mar 08

Bell Pottinger Group has formed Bell Pottinger Health, a new business dedicated to leading the expansion of its health franchise with Shipra Singh newly hired as Managing Director. Simultaneously the company has brought in a life science investor relations team led by Mike Wort.
Deborah Cockerill

Versatility: The Key to Pharmaceutical Sales Performance

22 Mar 08

While having a sales force that can deliver your company¡¦s message to physicians and other health care professionals is critical to effective performance, the true key to success is having a sales force that can adapt that message to the needs and preferences of those they call on. Wilson Learning¡¦s research shows that versatile salespeople can be over 50% more successful than their less adaptable counterparts. This was effectively demonstrated in a study with a large pharmaceutical company.
Natalie Barlow

Research could put penicillin back in battle against antibiotic resistant bugs that kill millions

12 Mar 08

Research led by the University of Warwick has uncovered exactly how the bacterium Streptococcus pneumoniae has become resistant to the antibiotic penicillin. The same research could also open up MRSA to attack by penicillin and help create a library of designer antibiotics to use against a range of other dangerous bacteria.
Editor

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