Jon Parton, Director, Direct Marketing, Strategic and Medical communications, AstraZeneca and Head of their global branding initiative will this September chair a conference programme dedicated to glo
Vision In Business
Allan Mackintosh started in the industry in 1982 working as a sales representative with a subsidiary of the then Ciba-Geigy called Zyma UK Ltd.
Allan Mackintosh
You’ve assessed your strengths and weaknesses, set your career and life goals and prepared your CV to ensure you market yourself in the best possible way.
Trudy Lowe
More than nine out of ten physicians say they will likely participate in online pharmaceutical drug detailing presentations in the next few months
Rxcentric
The NORAS survey is as comprehensive an attempt to assess the state of online recruitment in the UK as we currently have but still leaves much to be desired, the raw stats demonstrate that many sites
Mark Stacey
Medical Representatives should look forward to field visits with their managers but in many cases this, unfortunately, is not the case. Allan Mackintosh outlines what makes the difference between a g
Allan Mackintosh
Tarred as the unglamorous underdog, patient education may not the sexiest card in the pharma communications pack. But as your current best shot at opening dialogue with media and marketing savvy ethi
Richard Robinson
In today’s pharmaceutical industry, the variety of careers and roles is greater than ever before. But with the number of high quality candidates also increasing, proper preparation of your job search
Trudy Lowe
The recent reporting season for the major drug developers passed without much in the way of commotion and histrionics. Their results were widely flagged beforehand but then that is the advantage of re
David Kuo
Our aim is to reduce the cost per hire and time to fill positions whilst continuing to source high quality candidates. At GSK, e-Recruitment is more than posting adverts on the Internet. It is about l
editor@pharmiweb.com
When AstraZeneca held an important press conference in Amsterdam less than a month after the World Trade Centre attacks, only ten reporters turned up. But their PR agency wasn’t worried.
Richard Robinson
An enterprising postgrad recently increased traffic to his very dry semiconductor physics website by posting naked shots of a young pop idol. But latest figures suggest pharmas don’t need Britney’s b
Sara Teiger
Don’t take this as a come-on, but I think we could really benefit from getting up close and personal. Over the Internet. No, I’m not inviting you to enter into a dubious chat room dialogue, but to hav
Richard Robinson
Fifteen years ago, nearly all CRAs worked as permanent employees of pharmaceutical companies, juggling monitoring and project co-ordination responsibilities from an office base in the South East of En
Trudy Lowe
The human voice is a precious, delicate mechanism; used properly, it rarely goes wrong. The harsh environments and smoky atmospheres of modern living, though, can often cause hoarseness, unreliability
Maria Ponsford
When setting up your online marketing plan ensure that search engine optimisation is not an afterthought to your banner ad spends. They are a primary means to drive traffic to your website and fairly
Mike Brewster
EU Health.net is a development of the well-known Blackwell Masters health information database. It has been enhanced to provide information specifically on the activities of the NHS and a major additi
Colin Williams
The ever vibrant Institute of Clinical Research’s Annual Spring Meeting rolled into Birmingham at the end of March, bigger and better than ever. Riding in the vanguard were keynote speakers Dr. Tom Mc
Mark Stacey
We have already considered in previous articles the role of the nurse adviser and how nurses cope with the transition from NHS into a commercial environment. This month we look at how nurse advisers a
Kath Ryan
As R&D costs rise steadily and restrictions on profit squeeze tighter, pharma companies must maintain large commercial and development portfolios in order to remain competitive.
Trudy Lowe
In turbulent economic times, the need to streamline businesses and control costs is always of paramount importance. This is true whether your strategic mission is to be a low-cost producer or an inno
Winston F. Scotland
The role of Clinical Research Associate (CRA) is a vital one in the pharmaceutical industry and as such commands both significant responsibility and impressive remuneration. A Clinical Research Associ
Mark Stacey
In this two part series we look at 35 typical interview questions taken from countless interviews throughout the UK and North America over the last ten years along with 5 typical questions targetted s
Daniel Judge
There has always been a steady flow of nurses who have been tempted away from the NHS to become medical representatives. In the last 5-10years, however, the number of nurses joining our industry has
Kath Ryan - Ventiv Health
Increasingly, pharmaceutical companies are moving towards flexible human resource management by employing core permanent staff and utilising contract associates to meet short to medium term resourcing
Elaine Ford - Futures Resourcing
Nurse Adviser teams have seen a rapid growth over the last 5 years, yet they remain an area of mystery for many. This article, the first of a series of 3, aims to start to shed some light on the role
Kath Ryan - Ventiv Health
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