Packaging artwork is an often forgotten back room process in most pharmaceutical companies. However, the changing business environment has brought issues from this capability to the fore, as pharmaceutical and healthcare companies face one of the most difficult periods in their history.
A new book from a former GlaxoSmithKline (GSK) head of global packaging design describes the key capabilities required to deliver right-first-time packaging artwork in today's environment. It also discusses potential future developments in the area to help the reader design any improvement activity with these in mind.
It’s the essential resource for implementing sustainable packaging labelling and artwork capabilities. With a foreword by Steve Richmond, Head of Global Packaging at AstraZeneca, the knowledge and expertise contained in this book will help readers to understand and deliver the right mix of packaging artwork capabilities for their organisation - in a shorter period of time, at lower cost and with significantly less risk.
It contains in-depth discussion on the importance of artwork capabilities in delivering today’s business strategy, the causes of artwork error, detailed discussion on each of the elements which go to make up the overall artwork capability, including; business processes; education training and competence assessment; organisation design; technology and outsourcing; making sustainable improvements happen; and future developments.
|Stephen McIndoe and Andrew Love have a passion for improving patient safety, whilst at the same time helping the healthcare industry to deliver vital medicines to patients in the most effective way. They are world experts in developing excellent pharmaceutical and healthcare packaging labelling and artwork capabilities. Both authors have worked for GlaxoSmithKline and are founders of Be4ward, which helps pharmaceutical companies and their supply base to improve patient safety and drive additional value from their product range. |
For further details please visit: be4ward.org/artworkbook
Last updated on: 13/06/2012 12:08:34
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