HELSINKI, December 3 /PRNewswire/ -- After two decades of scientifically and medically proven success in theirfield, Lightlake Therapeutics' experts have been granted ethical approval tobegin selecting and gene testing subjects for a trial of a simple, safe andeffective treatment for what the World Health Organisation has described as aglobal epidemic of unhealthy eating and obesity.
A Phase II trial for the everyday treatment against obesity and theovereating of unhealthy food, by nasal spray and a behavioural programme,will aim to prove that Lightlake's treatment can break the addictive habit ofunhealthy eating, significantly reduce weight, and train the mind to embarkon a healthier dietary lifestyle and sustained weight-loss.
Obesity is an epidemic that is resulting in millions of preventabledeaths worldwide. (1) The American Cancer Society estimates that over 100,000Americans are dying from obesity and over eating related cancers every yearand the estimated healthcare cost alone is $147 billion every year. (2)
By 2012, it's expected that more than two billion people will beoverweight and 600 million will be obese. The U.S. Center for Disease Controland Prevention and Department of Health in the UK both estimate that 60% ofmen and 50% of women and 25% of children will be obese by 2050 if currenttrends continue. (3)
Lightlake has been given ethical approval to begin subject selection forPhase II clinical trial under the direction of its trial coordinatorProfessor
Lightlake is pioneering the treatment of one of the world's biggestkillers and will be initially focused on addressing one form of obesity - Binge Eating Disorder (BED) - that effects one in three obese people. To date existing interventions from diets to drugs and surgery have failed to deliver a sustainable solution to the obesity epidemic that is resulting in the global healthcare crisis. Those products currently on the market have questions of efficacy and may come with undesirable side effects. This trial marks a new departure in the treatment of obesity.
Lightlake Therapeutics is an international team of research scientists,pharmacologists and doctors backed by investors, who are pioneering thesearch for a safe, effective and simple treatment for the epidemic of obesityand unhealthy eating. Its expertise is derived from an existing treatmentthat has recorded a 78% success rate in treating the over consumption ofalcohol.
Dr.
"Most human behaviour is driven by a system of reinforcement controlledby powerful brain chemicals. We have learnt how to regulate these brainchemicals using an active compound that is extremely safe and effective, sothat bad eating habits are progressively reduced, and good eating ispromoted. Delivery is through a pocket sized nasal spray that is easy andconvenient to carry. The treatment begins working progressively from thefirst day to reduce the urge to eat unhealthily. One of the real marvels ofthe treatment is that it changes what you think about. Dieting and most otherweight reduction procedures have the opposite effect. They make you thinkmore and more about problem foods. Our method makes the person no longerconsider consuming the specific foods that are unhealthy."
The active compound used is patented to Lightlake Therapeutics for thetreatment of eating disorders and obesity.
Says Dr.
"Everyone is looking for the holy grail of a safe and effective treatmentof obesity with minimal side effects. Many who have attempted the journeyhave fallen along the way. It's interesting to see that Lightlake'sintervention is based on a successful treatment for alcoholism. It's a largeleap from alcohol to obesity but Dr
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Notes to Editors
Dr.
Dr. Sinclair began in alcoholism research at University of Cincinnati,discovering that the usual treatment, forced abstinence, actually increasescraving. After getting his doctorate, he joined the unit on prevention andtreatment of addictions for Finland's National Institute for Health andWelfare. He subsequently worked on the preclinical studies and clinicaltrials proving the concept and on practical implementations. His work isfeatured in Dr.
1. http://www.medicalnewstoday.com/articles/158948.php 2. http://www.cdc.gov/obesity/data/trends 3. http://www.bharatbook.com/Market http://www.bharatbook.com/Market-Research-Reports/Booming-Global -Obesity-Drug-Market.html
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For more information Visit http://www.lightake.org UK: For all media enquires, and to set up interviews and comment Mail to: Lisa@lightlaketherapeutics.org US: For all media enquires, and to set up interview and comment Mail to : Stanley Altschuler: saltschuler@sgi-ir.com For Investor Enquiries Robin Morgan, morganrr@mac.com 19 South Audley Street Mayfair London W1K 2NU +44(0)207-493-1900 +44(0)7774-250-818PR Newswire
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