Press Release

Blue Spoon Consulting Group, LLC, today published its design for an industry ecosystem to change the effect of asthma worldwide. Available for download through the Blue Spoon Consulting website (www.bluespoonconsulting.com), the ecosystem makes novel linkages between industry players to create new health and economic value. The strategy innovation is centered on designing systemic collaboration around shared marketspace, unifying stakeholders to simultaneously grow business and improve health outcomes.

Blue Spoon is a leading strategy design consultancy serving the global pharmaceutical, healthcare, and information technology industries. Blue Spoon is pioneering ‘system-level competition’, an approach to market strategy that enables an evolutionary leap in solutions for growth and competitive advantage. The firm was the first to design a new operating model for pharmaceutical marketing.1 Visit: www.bluespoonconsulting.com.

1Singer, John G. “Systems Marketing: A new operating model for pharmaceutical marketing,” Journal of Consumer Behaviour, 4, no. 6 (2005): 480-495.