Pharmiweb ChannelsAll | PharmaCo | Clinical Research | R&D/BioTech | Sales/Mktg | Healthcare | Recruitment | Pharmacy | Medical Comms RSS Feed RSS Feeds RSS Feed PharmiWeb Candidate Blog RSS Feed PharmiWeb Client Blog


Press Release

Ideal Protein Responds to Findings that Overweight Patients are Not Hearing Counseling on Weight Loss from Their Physicians

Ideal Protein
Posted on: 23 Aug 16

Ideal Protein called today for physicians to address the obesity epidemic by talking to their overweight or obese patients about weight loss programs.

The call to action came following the June announcement of findings from a Nielsen Strategic Health Perspectives survey sponsored by the Council of Accountable Physician Practices (CAPP), an affiliate of the American Medical Group Association Foundation and a coalition of visionary medical group and health system leaders. Among other findings about how patients are experiencing healthcare today, the study found a significant gap around weight management; physicians’ efforts on counseling patients on preventive health, including weight loss for obese or overweight patients, are not being heard.

The survey found that while 52 percent of physicians report that they recommend that patients enroll in a weight loss program, only 5 percent of those patients polled say they heard this message. Additionally, 90 percent of physicians report recommending better eating habits, while only 19 percent of patients say their doctors gave them that advice. With 70 percent of adults in the U.S. overweight or obese according to the Centers for Disease Control and Prevention,1 this means that only one in 14 of these overweight individuals is getting or hearing weight loss advice from their physician.

Douglas W. Rothrock, M.D. is familiar with these survey results. As a board certified cardiologist, founder of Prescott Cardiology in Arizona, Let’s Get Healthy 4 You weight loss center, and Senior Medical Advisor at Ideal Protein, he counsels patients on weight loss on a daily basis as part of a healthy lifestyle approach to wellness.

He said, “With our nation experiencing an obesity epidemic, it is my opinion that it has become a physician’s responsibility to be proactive and advise their overweight patients how to effectively and safely lose weight. Cardiologists are leaders in prevention and are the natural messengers, along with other physicians and medical practitioners. In my practice, I have decided to explain the critical need for maintaining a healthy weight. By counseling my patients on weight loss, I can help them to potentially avoid chronic illnesses and live longer lives, not just treat their symptoms.”

Dr. Rothrock also noted, “While physicians may not think they have the time to actively work with patients on their weight loss efforts, there are structured programs with safe, science-based approaches to losing weight with which the practice can collaborate to give the patients the day-to-day counseling and support they need to be successful.”

Obesity is now recognized as a disease by the American Medical Association,2 and physicians are urged to manage it like any other chronic illness. In fact, physicians are increasingly hearing the guidance that weight loss counseling must be part of their practice to help patients decrease the risk for chronic conditions associated with excess weight, including: Type 2 diabetes; high blood pressure; early mortality; stroke risk; cancer incidence in women; degenerative joint disease; joint pain and immobility; sleep apnea;3 non-alcoholic fatty liver disease4 and metabolic syndrome.5 Additionally, pay-for-value incentives have made screening for body mass index (or BMI) and counseling for weight management a standard for reimbursement.6

Ideal Protein is committed to helping physicians counsel their patients about weight loss to reduce the risks associated with many chronic illnesses. Doctors report that while utilizing the Ideal Protein Weight Loss Method, as their patients lose weight they see reductions in conditions associated with weight such as hypertension, insulin imbalance, and other heart and health risks.7

Click to read research presented at Cleveland Clinic and National Obesity Conferences about changes in patient health metrics with weight loss.

To see how physicians and other healthcare practitioners are helping their patients lose weight, click here.

About Ideal Protein

The Ideal Protein Weight Loss Method is medically designed and developed and is consistent with evidence-based guidelines for weight loss management and maintenance. The method tackles the root cause of weight gain – the body’s overproduction of insulin - by limiting consumption of sugars in the form of fats and carbohydrates, while maintaining protein intake to preserve muscle mass. It is exclusively available from Ideal Protein’s approved health care professionals and trained coaches. For more information, visit

1 Centers of Disease Control and Prevention. Health 2015. Table 53. Selected health conditions and risk factors, by age: United States, 1988–1994 through 2013–2014

2 Press Release. AMA Adopts New Policies on Second Day of Voting at Annual Meeting. June 18, 2013.

3 Centers for Disease Control and Prevention. The health risks of overweight and obesity.

4 American Gastroenterologist Association. Joel V. Brill, MD, FACP, AGAF, FASGE, FACG. Feb 13, 2015. Is Gastroenterology Ready to Take a Bite Out of Obesity?

5 American Heart Association. About Metabolic Syndrome.

6 2016 Cross-cutting measure set from Instruments/PQRS/Downloads/2016_PQRS-Crosscutting.pdf

7 Logemann et al. The effect of Ideal Protein on weight loss and metabolic parameters.

View source version on

Business Wire

Last updated on: 23/08/2016

Share | | |
Site Map | Privacy & Security | Cookies | Terms and Conditions is Europe's leading industry-sponsored portal for the Pharmaceutical sector, providing the latest jobs, news, features and events listings.
The information provided on is designed to support, not replace, the relationship that exists between a patient/site visitor and his/her physician.