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Press Release

NuGo Nutrition Acquires Promax Nutrition Bars

Posted on: 31 Aug 16

OAKMONT, Pa., Aug. 31, 2016 /PRNewswire/ -- NuGo Nutrition, a fast-growing lifestyle brand in the natural foods category known for creating delicious protein bars for several lifestyles, is proud to announce that it has acquired the sports performance brand, Promax from Promax Nutrition Corporation. Promax bars provide convenient delicious protein solutions without any artificial sweeteners or flavors.

Promax is one of the original, great-tasting high protein sports bars and has been a mainstay in the sports nutrition category for more than 20 years. NuGo recognized the great legacy potential of the Promax brand and will leverage its expertise in the nutrition bar category and extensive sales network to create a solid growth platform for the brand under NuGo's umbrella. NuGo's CEO David Levine said, "We recognized that with Promax's great taste and attractive retail pricing, combined with our dedication to the brand and nutrition bar category expertise, Promax has enormous potential for growth."

Promax products are certified gluten-free, kosher and free of artificial sweeteners. The original line contains 20 grams of complete protein with a 2:1 carbs to protein ratio in six scrumptious flavors. Promax's lower sugar line is sweetened with stevia leaf with no artificial sweeteners. The three soft and delicious flavors have 18 grams of protein and 30-60% less sugar than leading regular energy bars with 11-14 grams of fiber. 

NuGo Nutrition pioneered real dark chocolate coated protein bars for many lifestyles, including gluten-free, low sugar, vegan, and Kosher. NuGo is a strong consumer brand with immense consumer and customer loyalty. In December 2014, NuGo acquired Gnu Foods FiberLove, now called NuGo Fiber d'Lish. With NuGo's direct national and international sales team, strong brand loyalty, and vast array of unique tasty bars, Fiber d'lish is now growing. Visit to learn about the tastiest high fiber bar and best regularity bar. The same successful formula will be applied to Promax, except Promax will retain its separate brand identity.

Features of Promax:

All Promax bars are certified gluten-free and Kosher.

No artificial sweeteners, maltitol or hydrogenated oils.

Lower sugar line sweetened with stevia with up to 14 grams of fiber.

Fortified with 18 vitamins, minerals and antioxidants in original and lower sugar lines.

Affordably priced for everyone from college students and parents to athletes.

Both NuGo and Promax are committed to providing delicious and healthy protein bars for many lifestyles. NuGo is available at and in stores throughout North America and internationally. Promax is available in stores in the U.S. and Canada and at

About Promax

Promax Nutrition has been making Promax high protein energy bars since 1996 and has built its reputation by offering the high quality, great-tasting protein bars. Today, with a wide range of gluten-free products, Promax is more committed than ever to developing innovative, convenient and portable nutrition products for an active, healthy life. Purchase Promax at stores in the U.S. and Canada or online. Follow @PromaxNutrition on Twitter and Facebook.

About NuGo Nutrition

NuGo Nutrition's mission is to help people make healthier snack choices that fit their lifestyle, without compromising on flavor. Headquartered in Pittsburgh, PA for over 15 years, the company is committed to using top quality, Non-GMO ingredients, like antioxidant-rich real dark chocolate. NuGo Nutrition makes real dark chocolate coated bars for many lifestyles, including a variety of gluten-free, vegan, low sugar, and Kosher Pareve options. Purchase NuGo at stores in the U.S. and internationally or online. Follow @NugoNutrition on Twitter and Facebook.

For more information:

Editor's Details

Mike Wood

Last updated on: 31/08/2016

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