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Press Release

‘YES ON PROP 61’ Launched Statewide Billboard Campaign on California Drug Pricing Measure

Californians for Lower Drug Prices
Posted on: 13 Sep 16

Yes on Prop 61/Californians for Lower Drug Prices today launched a statewide billboard campaign that features many respected organizations saying “Yes on Proposition 61.”

This Smart News Release features multimedia. View the full release here:

Images of the 'Yes on 61' billboards for the California Drug Price Relief Act ballot measure, with endorsements from AARP, CNA, VoteVets, the Urban League and Senator Bernie Sanders. (Graphic: Business Wire)

Nearly 400 billboards across the length and breadth of California, from San Diego to Redding, will point out to voters that AARP California, the California Nurses Association, the Urban League, VoteVets, Sen. Bernie Sanders and the AIDS Healthcare Foundation all say “Yes on 61 for Lower Drug Prices.” See attached PDF for artwork.

“Opponents of Proposition 61 are going to spend nearly $100 million to lie to and scare voters and otherwise attempt to convince Californians to vote against their own best interests,” said Roger Salazar, spokesperson for Yes on Prop. 61. “We may not have their millions, but Californians will see and hear our message – through targeted digital, television and radio ads and billboards like these up and down the state.”

The Yes on 61 campaign yesterday also launched its first statewide television ad, a spot with a medical doctor and infectious-disease expert talking about the outrageous prices of prescription drugs, and how they threaten people's lives. The full ad can be viewed here and at

Proposition 61, on the November 8 ballot, would require the state of California to negotiate with drug companies for drug prices that are no more than is paid for the same drugs by the U.S. Department of Veterans Affairs (DVA). Unlike Medicare, the DVA negotiates for drug prices on behalf of the millions veterans it serves, and pays on average 20-24 percent less for medications than other government agencies, and up to 40 percent less than Medicare Part D. Prop. 61 empowers the state, as the healthcare buyer for millions of Californians, to negotiate the same or an even better deal for taxpayers, saving the state billions.

Prop. 61 has been endorsed by AARP California, the California Nurses Association, U.S. Sen. Bernie Sanders and his new organization Our Revolution, former U.S. Secretary of Labor Robert Reich, civil rights and labor activist Dolores Huerta, the Rev. Al Sharpton, the Urban League, AIDS Healthcare Foundation, the Campaign for a Healthy California, Progressive Democrats of America, Social Security Works and the VoteVets Action Fund. In addition, Prop. 61 is supported by county Democratic parties in Alameda, Contra Costa, Madera, Sacramento, San Bernardino, San Luis Obispo, San Mateo, Santa Barbara, Santa Clara, Solano, Sonoma, Ventura and Yolo counties, numerous California Democratic Party (CDP) officials, including former longtime California Democratic Party Chair Art Torres, CDP Secretary Daraka Larimore-Hall and CDP Controller Hilary Crosby. A full list of endorsements can be found at
Paid for by Yes on Prop 61, Californians for Lower Drug Prices, With Major Funding by AIDS Healthcare Foundation and California Nurses Association PAC. FPPC ID#1376791

View source version on

Business Wire

Last updated on: 13/09/2016

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