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Press Release

Navigating Cancer Unveils Patient Relationship Management Platform to Enable Cancer Programs to Deliver Patient-Centered Care at Scale

Navigating Cancer
Posted on: 15 Sep 16

PR Newswire

SEATTLE, Sept. 15, 2016

SEATTLE, Sept. 15, 2016 /PRNewswire-USNewswire/ -- Navigating Cancer, the pioneer in patient-engagement technology for cancer care, is today announcing a groundbreaking new software platform that enables oncology providers to deliver patient-centered care at scale. The platform is called Navigating Care, and with functionality that goes far beyond that of the standard EMR and patient portal, marks the beginning of a new category of software in oncology: Patient Relationship Management (PRM).

The value of patient-centered care is simple and proven: opening the flow of communication and giving patients an active role in their care leads to a more engaged and satisfied patient, lower costs, and ultimately, improved clinical outcomes.

Where patient-centered care becomes complicated is with large-scale implementation. Cancer clinics must have a secure, intuitive way to communicate with patients between appointments, and workflows must be standardized to keep staff members organized and coordinated. In short, everyone – including the patient – must be on the same page at the same time, all the time. This represents a major shift for most clinics and requires systemic changes that depend on technology but are well beyond the capabilities of an EMR or patient portal.

Navigating Care, the first and most comprehensive PRM platform for oncology clinics, has been specifically developed to facilitate this systemic shift to patient-centered care. It allows providers to organize, treat, and manage large populations according to risk, while still involving patients and caring for them on a personal level.

By providing each staff member with the same real-time patient view to improve care coordination from intake to survivorship, and by automating traditional paper-based processes into embedded workflows, Navigating Care streamlines the care team so they can spend less time on administrative work and more time on care delivery.  The platform also ensures that the right data is brought to the attention of the right staff person at the right time so that no detail is ever overlooked or buried.

"What patients do between appointments is arguably more important to their experience and clinical outcome than what happens in the clinic, especially as therapy begins to move to the home. So it's essential that you open up lines of communication and involve patients at every step of their process," said Gena Cook, Co-Founder and CEO of Navigating Cancer. "Providers can't afford to just hire more staff for this; but they can leverage PRM technology to connect with patients and deliver care in a much more efficient way."

Providers who use Navigating Care have praised the software on many levels.

"We've always prided ourselves on superior clinical expertise and an amazing care team," said Loretta Goodson, CEO of University Cancer & Blood Center. "But before implementing Navigating Care, we lacked an effective solution to connect to patients and engage them in their care. After combining our care team with Navigating Cancer's software, we've found that patients understand more about their diagnosis, feel more connected to their care team, and comply more fully with their treatment plan."

With cancer patients demanding a more active role in their treatment and 24/7 access to their care teams and health information, and payers demanding lower costs and better outcomes, oncology clinics are feeling squeezed from both sides. To succeed in this new era of patient-centered, value-based care, it is no longer an option for cancer clinics to adopt a patient relationship management solution; it's an imperative for success.

For more information about Navigating Care or to request a personalized consultation for your cancer program, visit

About Navigating Cancer

Navigating Cancer was founded in 2008 as the result of two healthcare and technology veterans coming together to fill a critical gap in oncology care: a better patient experience. Driven by a shared passion to leverage technology in the healthcare space, the co-founders set out to create the first patient-centered platform for oncology. Today, our Navigating Care platform supports over one million patients and thousands of cancer care providers nationwide to lower costs, improve patient satisfaction and drive better outcomes.

For more information, visit


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SOURCE Navigating Cancer

PR Newswire

Last updated on: 15/09/2016

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