Russia is the fourth largest Savory Snacks market globally, and is forecast to show fast growth at a CAGR of 7.2% over 2015-2020.Real or perceived time scarcity and fragmented meal times among the working population have led to greater demand for convenient snacking solutions, such as Savory Snacks. Processed Snacks is the most popular category among Russian consumers; however, it is the Potato Chips category that is forecast to show the fastest growth.
- Russian women have more Savory Snacks occasions both as a group and per capita
- Across all the categories, private label penetration is the highest in Potato Chips
- The desire for treating is the primary driver of Russia's Savory Snacks market
- Men's Savory Snacks consumption is more driven by the desire for relaxation than women's
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Canadean's Consumer and Market Insights: Savory Snacks in Russia identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.
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Last updated on: 21/09/2016
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