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Press Release

Oral Care Leader Ranir Announces Purchase of Corporate Headquarters Building

Posted on: 26 Sep 16

PR Newswire

GRAND RAPIDS, Mich., Sept. 26, 2016

GRAND RAPIDS, Mich., Sept. 26, 2016 /PRNewswire/ -- Ranir LLC, a leading global manufacturer of store brand oral care products and value branded oral care products under the Plackers and REMBRANDT trademarks, today announced it closed on the purchase of its 200,000-square-foot corporate headquarters, R&D and manufacturing facility.

Ranir has grown from a small tenant 22 years ago to occupying the entire building at 4701 East Paris in Grand Rapids. The Company said it purchased the property to allow Ranir and its brands the flexibility to renovate or realign the facility to meet its continued growth. The building – and its signature minty-fresh smell throughout – includes office space, product development and testing, as well as ISO certified manufacturing.

"We continue to invest in our business from research and product development to acquisitions and new talent, and felt purchasing our long-time corporate headquarters was an important move to give us complete autonomy and agility in how we operate our business and utilize our space," said Rich Sorota, president and chief executive officer of Ranir. "Our building environment is a critical tool to creating and making great products and serving our retailer and consumer partners, and this is another step toward our goal of delivering affordable, healthy smiles to millions of households every day."

Ranir employs more than 550 associates at its corporate headquarters and manufacturing facility, which produces oral care products for many of the nation's leading retailers around the world.

About Ranir

Ranir is a leading global manufacturer of store brand private label consumer oral care products, including power and manual toothbrushes, teeth whiteners, dental floss and flossers. Founded in 1979, Grand Rapids, Michigan-based Ranir serves retail customers globally and is committed to delivering affordable, healthy smiles in millions of households every day. Its products, which include some of the world's largest oral care store brands, can be found at major retailers in more than 40 countries. The consumer and customer insight driven research and development-focused company also owns, manufactures and markets the Plackers® and REMBRANDT® brands and proudly employs more than 750 associates worldwide. For more information, visit

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PR Newswire

Last updated on: 26/09/2016

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