SEATTLE, Sept. 27, 2016
SEATTLE, Sept. 27, 2016 /PRNewswire/ -- Clean, green products continue to remain top of mind for many women when it comes to personal upkeep. A new survey shows more than half (55%) of all women check ingredient labels on beauty products prior to purchase, and more than one in three (35%) intend to purchase more all-natural beauty products in the next two years than they currently do. Visit karigran.com/greenbeauty for full survey results.
The second annual Green Beauty Barometer survey was commissioned by eco-luxe beauty brand Kari Gran and conducted online by Harris Poll on the company's behalf in August 2016. The survey was among more than 1,000 U.S. women aged 18 and up, and measured attitudes and purchase behaviors across a number of beauty product categories, including: skin care; hair care; makeup; sunscreen; fragrance and nail care.
Retailers Missing the Mark
The annual survey also measured how satisfied women are when it comes to green beauty product offerings among specific retail channels. Data shows retailers are meeting the demands for many shoppers, but likely are still leaving a lot of dollars behind.
"Our results showed nearly 15% of women who shop for beauty aids in mass market drugstores, specialty drug or grocery stores, or department stores are unsatisfied by the selection of all-natural products," commented Lisa Strain, co-founder of the Kari Gran eco-luxe skin care and makeup brand. "All indications show the demand for green beauty remains strong, and this is a pivotal shift for the long term versus a fleeting beauty fad."
For more green beauty trend insights or to request a copy of the full Green Beauty Barometer survey results, visit karigran.com/greenbeauty.
The Green Beauty Barometer was conducted online within the United States by Harris Poll on behalf of Kari Gran from August 9-11, 2016 among 1,126 U.S. women ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact firstname.lastname@example.org .
About Kari Gran
Kari Gran is an eco-luxe beauty brand that provides a simple, elegant and clean solution for everyday skin care and makeup. Its signature product line is a plant oil-based skin care system, made of all natural plant and essential oils. All products are paraben and toxin free, and are hand-poured in small batches form the company's lovely Seattle headquarters. Founded in 2011, Kari Gran's mission is to educate people about healthy skin care, and promote a holistic, natural approach to a beautiful complexion. www.karigran.com
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/survey-35-of-women-plan-to-increase-purchases-of-all-natural-beauty-products-in-next-two-years-300334992.html
SOURCE Kari GranPR Newswire
Last updated on: 27/09/2016
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