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Press Release

ZirMed Brings on Amendola Communications as PR and Content Development Partner

Amendola Communications
Posted on: 28 Sep 16

SCOTTSDALE, Ariz., Sept. 28, 2016 /PRNewswire/ -- Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that it has been selected as the agency of record and content development partner for ZirMed®, the nation's leading provider of end-to-end revenue cycle software and healthcare predictive analytics. Amendola will leverage long-standing relationships with healthcare editors and writers as well as deep industry expertise and extensive content development capabilities to help share the story of how ZirMed helps more than 500 hospitals and thousands of physician practices improve financial performance, contain costs, and achieve exceptional value-based program performance.

"Having seen Amendola Communications' work over the past several years, I've been consistently impressed with their ability to generate market visibility for healthcare IT vendors, especially those on the leading edge," said Scott Ablin, VP of Marketing for ZirMed. "In the short few weeks we've been working together, they've truly committed to learning our story and have already created highly-targeted content that is generating results for us in the markets we serve. I can't wait to see where we are six months from now."

Ablin also noted that the transition from fee-for-service to value-based care has been challenging for healthcare providers on many fronts, not the least of which is the shift in revenue. The Centers for Medicare & Medicaid Services (CMS) and commercial health payers are demanding that hospitals, healthcare systems, and independent physicians take on additional risk – increasingly, providers are paid based on successful patient and population outcomes rather than on services rendered. This historic change is taking place incrementally, meaning healthcare organizations must span both the volume- and value-based worlds and be able to manage the financial intricacies of each.

ZirMed helps these organizations by implementing cloud-based technology that reduces revenue leakage and enables providers to collect on money already owed them, improving cash flow today while laying the groundwork for effective billing and reporting in the world of value-based care. The company also helps providers identify and close care gaps in order to maximize Medicare Advantage risk adjustment reimbursement and Medicare Access and CHIP Reauthorization Act (MACRA) and Merit-Based Incentive Payment System (MIPS) bonuses.

Amendola will supplement ZirMed's in-house content generation team, as well as provide additional services including media and analyst relations, trade show support, and generating speaker and award opportunities. A key focus will be continuing to coordinate speaking opportunities for ZirMed's outstanding thought-leaders in revenue cycle management, electronic data interchange (EDI), population health and predictive analytics.

"Although much of the healthcare industry has been focused on the clinical transition to value, getting the financial part right is critical to success," said Jodi Amendola, chief executive officer at Amendola. "ZirMed is answering the question 'How will these new payment models work in the real world?' When we met with their executive team, we were impressed with their vision and their expertise in the nuances of revenue cycle management in the post-Affordable Care Act world. We're thrilled to be helping them bring their story to hospitals, health systems, and all the stakeholders focused on this incredibly important piece of the American healthcare puzzle." 

Tweet this: .@ZirMed hires @AmendolaComm as its #PR #AgencyofRecord

About ZirMed
ZirMed's comprehensive end-to-end platform of cloud-based revenue cycle management solutions – including patient access, charge integrity, claims management, AR management, patient responsibility, and population health management – empowers healthcare organizations of all sizes and types to optimize value-driven and fee-for-service reimbursements. By combining breakthrough predictive analytics technology with innovative software development and the industry's most advanced transactional network, ZirMed solutions extract actionable insights that improve our clients' revenue cycles while streamlining workflows, increasing operating efficiencies, and driving bottom-line results. ZirMed's technology and client support continue to be honored with top industry awards, including KLAS®, Healthcare Informatics, Best of SaaS Showplace (BoSS), and Black Book Rankings. To learn how ZirMed can help your healthcare organization boost its financial performance in an era of changing reimbursement models and rising operating costs, visit

About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola's seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry's "A Team," visit, and follow Amendola on Twitter and LinkedIn.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15

For more information:

Editor's Details

Mike Wood

Last updated on: 28/09/2016

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