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Press Release

Lundbeck unearths opportunities for social media within the healthcare industry

SMi Group
Posted on: 05 Oct 16
Lundbeck unearths opportunities for social media within the healthcare industry

Lundbeck gives guidance on strengthening digital strategies by understanding social channels at Social Media in the Pharmaceutical Industry in January.

Julie O'Donnell, Senior Director and Head of Global Interaction Management at Lundbeck, joins the expert speaker line-up for the 9th Social Media in the Pharmaceutical Industry which takes place on the 18th and 19th of January 2017 in London.

With views of strengthening digital strategies and influencing online discussions to improve brand reputation, Julie’s keynote address will unearth new opportunities for social media within the healthcare industry by understanding the big players on social channels.

In a recent interview with SMi Group, Julie commented on the importance of understanding how social channels work. “We have to be constantly aware of the difference between mass social media channels and niche social networks where smaller groups discuss very specific topics and interest areas. There is an ever-evolving trend towards people joining and participating in niche networks and wanting to have more ‘private’ and relevant conversations. This is why messaging apps like SnapChat, WeChat, WhatsApp are now bigger than social networks. Marketers across sectors now need to not only understand social media as it has been for over a decade, but also mobile messaging and the intersection of the two.”

When asked about the future of social media within the healthcare industry, she said “We’re in an age of hyper-connectivity and people move from platform to platform based on their needs.  Healthcare is being more dispersed. Patient support is no longer the poster, the leaflet or the newsletter – it's personalized support delivered on demand. Creating an operational model for a pharma company to leverage social media can actually be a model for a pharma company to operate independent of channel… to create content and resources of value that are distributed wherever the customer is, whenever they need it.”

The full interview with Ms O’Donnell is available to view at

Ms O’Donnell an line-up of expert healthcare practitioners, senior marketers and brand managers to discuss and debate the latest trends, technologies and top tricks of the trade; learn from practical case studies; and benchmark best practice to maximise digital strategy.

For more updates on the conference, follow SMi Group on @smipharm and join the conversation using #pharmasocialmedia on Twitter.

Social Media in the Pharmaceutical Industry
18 & 19 January 2017
Holiday Inn Kensington Forum, London, UK

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Contact Information:

For sponsorship and exhibition queries please contact Alia Malick at For delegate queries please contact Matthew Apps at For media queries please contact Honey de Gracia at

About SMi Group:

Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world’s most forward thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at

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Editor's Details

Honey de Gracia
SMi Group

Last updated on: 05/10/2016

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