Pharmiweb ChannelsAll | PharmaCo | Clinical Research | R&D/BioTech | Sales/Mktg | Healthcare | Recruitment | Pharmacy | Medical Comms RSS Feed RSS Feeds RSS Feed PharmiWeb Candidate Blog RSS Feed PharmiWeb Client Blog


Press Release

TUNE Now Generally Available in North America & European Union

Posted on: 27 Oct 16

PR Newswire

AUSTIN, Texas and PORTO, Portugal, Oct. 27, 2016

AUSTIN, Texas and PORTO, Portugal, Oct. 27, 2016 /PRNewswire/ -- Kinematix, a Portugal-based technology startup, announced today that TUNE, the intelligent running wearable that provides meaningful information and data-driven guidance to help athletes of all levels run smarter, is now generally available for purchase in North America and the European Union via the Kinematix website or Amazon.

TUNE is a simple, easy to use wearable for runners that goes beyond measuring basic GPS stats such as pace or speed, but also measures each foot's behaviour on the ground (stance dynamics, stance time, strides, and symmetry), and helps runners improve their form and fitness, which are the foundations to run better and avoid injury. Now for the first time, with TUNE, runners and coaches can capture data about these relevant form parameters from every single step of a full run for both feet at the same time.  And because the sensors are in-shoe, the data provided is the the most complete and accurate assessment possible of a runner's technique.  The data collected from the insoles is automatically synced with the TUNE app on a smartphone or smartwatch, is combined with each runner's personal profile and the evolving form patterns detected during runs, and then all this information is processed in the cloud to build and deliver personalized exercise plans.

"All of us run, but not everyone runs well," said Paulo Ferreira dos Santos, CEO of Kinematix, maker of TUNE.  "TUNE is a device that can set you on the right path to run well, potentially avoid injury and accomplish your goals.  Right now, TUNE is the only wearable that combines important parameters such as Ground Contact Time, Heel Contact Time and Symmetry with the other parameters such as pace and distance to create a personalized fitness plan – a first in the industry.  No one else is doing this.  And what's more, the TUNE platform for coaches enables coaches to stay connected with their athletes with EVERY run, not just when they train together – another industry first.  We are extremely proud of the work we've done with TUNE – in our view, TUNE is a major game changer in the world of wearables."

In addition to viewing performance metrics via the TUNE app, runners can log into the My TUNE dashboard on their desktop PC or tablet and dive deeper into their running performance data, and mine that data, comparing runs/competitions, getting a deep understanding of their evolution.  Runners can also compare performances of different shoes, different terrains and share data with coaches.

TUNE App with Real-Time Feedback
TUNE continuously measures an extensive amount of very relevant data, more so than any other wearable, by monitoring both feet in-shoe. During a run, TUNE provides real-time audio feedback on stance dynamics (heel and ground contact time), stance time, pace, speed, heel steps and much more so that you know how the run is going.

Personalized Fitness Plan
Running, just like any other sport, requires physical preparation and conditioning in order to run well and avoid injury. TUNE builds the runner's profile and will continue to evolve it with each run using running data from the insoles, GPS and personal information provided such as age, height, weight, among others.  TUNE then takes all of this data and creates a personalized fitness plan, customized for each runner.  And TUNE not only recommends specific exercises every four weeks, but it will demonstrate how to do them with short videos. Performing the fitness plan helps runners to be fit and more balanced, improving their running form and minimizing the chance of injury.  TUNE also includes interval training features (including intensity and duration) to incorporate into a runner's usual routine, boosting their overall fitness levels and running skills.

Platform for Coaches
TUNE will also include a platform for coaches to monitor their athlete's running performance and form, anytime, anywhere, even when they are not physically together.  One of the biggest gaps of information for coaches exist in the times when they are not physically with their athletes and cannot observe their running technique.  With TUNE, runners can upload their data automatically to the TUNE coach platform so that their coach can log into the platform at any time and see how the runner performed on any run and provide feedback directly to the runner.

"TUNE is THE game changer for consumers as well as coaches, and the profile of my athlete/client is now complete with TUNE," said Lisa Colvin, PhD and award-winning triathlete and coach.  "TUNE has closed the data 'hole' I have had for 25 years, as now I will have valid and reliable data that I can utilize.  More importantly, its application is in the real world, not on my research treadmill.  As far as I'm concerned, TUNE is the gold standard wearable digital device that will change the face of the running industry."

Good Running Form is Important for Many Sports, Not Just Running
Running is an important element in many different sports, and therefore good running form is just as critical to improving one's performance and avoiding injury for sports such as football, basketball, soccer, rugby, baseball, tennis, etc. The mechanics might be slightly different depending on the sport, but TUNE is still able to help to improve an athlete's running performance in any sport.  

"Running plays a critical role in many sports, not just track and field, said Marques Colston, President and CEO of Dynasty Sports Group and former wide receiver with the New Orleans Saints.  "The ability to run with good form allows an athlete to be more efficient with their movement, as well as prevent injuries caused by imbalances and asymmetry.  TUNE is a great tool to help develop and maintain proper running form and mechanics"

View the TUNE launch webinar on YouTube with featured speakers Jennifer Jolly, Ryan Vail and Marques Colston.

Runners can purchase TUNE for $200 USD, €200 EUR directly from the Kinematix website,, or through Amazon.

About Kinematix – Knowledge from Body Movement
Kinematix is a Portugal based technology company that makes wearables to monitor the movements of your body.   Kinematix is dedicated to giving people a way to obtain meaningful information about their body movements, and turning that information into tangible actions that will improve their health on a daily basis. For more information, visit

To listen to the Wearable Progression podcast, visit the Kinematix blog, or iTunes. Current wearable technology has only begun to scratch the surface of what's possible, and Wearable Progression will seek to explore the themes and trends we can expect to see in the future, as well as answer the many questions that arise with every new technological development.

To view the "Those Who Run" video series, visit the Kinematix channel on YouTube.  This video series follows the experiences of coaches and runners from different backgrounds.  The purpose of the series is to explore the motivations, challenges and passions of those who run, why they keep doing it, and to inspire others to put on their shoes and start running.

Media Contacts
Angela Simoes
415-302-2934 (San Francisco)

Video -


To view the original version on PR Newswire, visit:

SOURCE Kinematix

PR Newswire

Last updated on: 27/10/2016

Share | | |
Site Map | Privacy & Security | Cookies | Terms and Conditions is Europe's leading industry-sponsored portal for the Pharmaceutical sector, providing the latest jobs, news, features and events listings.
The information provided on is designed to support, not replace, the relationship that exists between a patient/site visitor and his/her physician.