Yes on Prop. 61/Californians for Lower Drug Prices today announced that the campaign will air a 30-minute documentary, titled “Your Money or Your Life,” featuring U.S. Senator Bernie Sanders, among others, in every major media market in California this Saturday. Californians can watch the program on their local CBS station in Los Angeles, San Francisco, San Diego, Sacramento and Fresno on October 29 at 10 a.m.
“We are pleased to be able to bring this excellent, emotional and powerful program to the voters of California,” said Garry South, lead strategist for the Yes on 61 campaign. “This documentary drills down deep on the deceptive and avaricious practices of the greedy drug companies, and tells real-life stories of people and families that are being hurt, and their health and even lives endangered, by the heartless profiteering of Big Pharma.” The trailer for the film can be viewed by clicking here.
Big Pharma has now ponied up an all-time California record of more than $109 million in their efforts to get Californians to vote against their best interests. Supporters of Proposition 61 recognize there is simply no way to match the barrage of paid TV advertisements and commercials with which Big Pharma is blanketing the airwaves in order to incite fear and confusion – and tell outright lies – about what Proposition 61 will or won’t do. With about only one-seventh the resources ($14.5M to Pharma’s $109M), the Yes on 61 campaign has had to be frugal – and creative.
Prop. 61 is the only opportunity voters in California will have this year to address the high cost of prescription drugs, and it is the only drug-pricing measure on the ballot in the United States. Proposition 61 would require the state of California to negotiate with drug companies for drug prices that are no more than is paid for the same drugs by the U.S. Department of Veterans Affairs (DVA). Prop. 61 empowers the state, as the healthcare buyer for millions of Californians, to negotiate the same or an even better deal for taxpayers, saving the state billions.
Here is the schedule for the airing the documentary on runaway drug pricing:
“YOUR MONEY OR YOUR LIFE” – AIR SCHEDULE
Saturday, OCTOBER 29, 2016, 10:00 am – 10:30 am
|SAN FRANCISCO – KPIX/CBS||LOS ANGELES – KCBS-TV2||FRESNO – KGPE/CBS|
|SACRAMENTO – KOVR/CBS||SAN DIEGO – KFMB/CBS|
**Media interested in reviewing the documentary can watch the complete 30-minute program HERE.
Yes on 61 will also hold screenings for supporters and interested media at 1:00 pm followed by a panel discussion.
“YOUR MONEY OR YOUR LIFE”
Saturday, OCTOBER 29, 2016, at 1:00 pm – 3:00 pm
CNA – 2030 Franklin St., 3rd Floor, Oakland, CA
On-Site Contact: Carolyn Bowden, (510) 316-8482
Paid for by Yes on Prop. 61, Californians for Lower Drug Prices, With Major Funding by AIDS Healthcare Foundation and California Nurses Association PAC. FPPC ID#1376791
View source version on businesswire.com: http://www.businesswire.com/news/home/20161028005192/en/Business Wire
Last updated on: 28/10/2016
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