Yes on Prop. 61/Californians for Lower Drug Prices today announced that the campaign will air a 30-minute documentary, titled “Your Money or Your Life,” featuring U.S. Senator Bernie Sanders, among others, on five new television stations in every major media market in California this Saturday, November 5th and Sunday, November 6th. Californians previously had a chance to view the documentary on their local CBS station in Los Angeles, San Francisco, San Diego, Sacramento and Fresno last weekend when it aired on October 29.
“We are pleased to be able to bring this excellent, emotional and powerful program to the voters of California,” said Garry South, lead strategist for the Yes on 61 campaign. “This documentary drills down deep on the deceptive and avaricious practices of the greedy drug companies, and tells real-life stories of people and families that are being hurt, and their health and even lives endangered, by the heartless profiteering of Big Pharma.” The trailer for the film can be viewed by clicking here.
Big Pharma has now ponied up an all-time California record of more than $126 million in their efforts to get Californians to vote against their best interests. Supporters of Proposition 61 recognize there is simply no way to match the barrage of paid TV advertisements and commercials with which Big Pharma is blanketing the airwaves in order to incite fear and confusion – and tell outright lies – about what Proposition 61 will or won’t do. With about only one-seventh the resources ($14.5M to Pharma’s $126M), the Yes on 61 campaign has had to be frugal – and creative.
Prop. 61 is the only opportunity voters in California will have this year to address the high cost of prescription drugs, and it is the only drug-pricing measure on the ballot in the United States. Proposition 61 would require the state of California to negotiate with drug companies for drug prices that are no more than is paid for the same drugs by the U.S. Department of Veterans Affairs (DVA). Prop. 61 empowers the state, as the healthcare buyer for millions of Californians, to negotiate the same or an even better deal for taxpayers, saving the state billions.
Here is the schedule for the airing the documentary on runaway drug pricing:
“YOUR MONEY OR YOUR LIFE” - AIR SCHEDULE
Saturday NOVEMBER 5, 2016
Sunday NOVEMBER 6, 2016
**Media interested in reviewing the documentary can watch the complete 30-minute program HERE.
Paid for by Yes on Prop 61, Californians for Lower Drug Prices, With Major Funding by AIDS Healthcare Foundation and California Nurses Association PAC. FPPC ID#1376791
View source version on businesswire.com: http://www.businesswire.com/news/home/20161104006146/en/Business Wire
Last updated on: 05/11/2016
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