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Press Release

Pharma Market Research Conference Embraces Innovation, Integration

Pharma Market Research Conference
Posted on: 16 Nov 16

Parsippany, New Jersey - Changing customer behaviors and the power of forecasting are just a few of the major discussions announced for the 2017 Pharma Market Research Conference & Exhibition, which will take place February 1-2 at the Hilton Parsippany in Parsippany, New Jersey. Registration for the event is open on PMRC’s website (

This year’s event starts with an enhanced series of our Masterclass workshops. These popular sessions put attendees in a dynamic environment where you get to interact with and learn from masters in the field of market research. Topics this year include pharmaceutical pricing, patient centricity, and harnessing the future. Slots for these sessions fill up quickly so make sure to put them on your conference agenda.

Following the Masterclass workshops (separate registration required), the main conference begins with keynote discussions from two of the biggest names in the industry:

·         Innovation, Value and Price: Any Link?

Presented by Clive Meanwell, CEO, The Medicines Company

·         Building a Biopharmaceutical Company for the Future - The Importance of Patient Insight

Presented by Barry Greene, President, Alnylam Pharmaceuticals

Other topics for the two-day conference agenda include:  

·         Analysis Paralysis: Integrating Insight for Knowledge

·         Customer Captivation Experience – Bringing Innovative Approaches to the Patient Journey

·         Leveraging Social Listening for Medical Insights

·         And Much More!

The Pharma Market Research Conference features the world’s top companies, such as: Adelphi, Aetna, Alexion Pharmaceuticals, Allergan, Alnylam Pharmaceuticals, AplusA, Bayer, Brädo Creative Insight, Brandtrust, Bristol-Myers Squibb, Burke, Inc., BuzzBack, C Space Health, Celgene Corp, Cello Health Insight, Cempra, CMI, Edge Therapeutics, Eli Lilly & Company, Fulcrum Research Group, G&W Laboratories, GlaxoSmithKline, Health Union, Human Branding, Inc., Inspire, in-sync, inVentiv Health Research and Insights, Ipsen, Janssen Pharmaceuticals, Kantar Health, KMK Consulting, Inc., Lieberman, M Health, MacroGenics, Inc., Market Strategies International, MarketVision Research, Merck, MG Strategic Research & Consulting, Molekule Consulting, NAXION, Novartis Oncology, Novo Nordisk, PACIRA Pharmaceuticals, Pfizer, Purdue Pharmaceuticals, Research Partnership, RG+A, Santen, Segmedica, Shire Pharmaceuticals, SKIM, Strategic Research Insights (SRI), Takeda Oncology, Teva Pharmaceuticals, The Medicines Company, UCB, Verilogue and many more.

The Pharma Market Research Conference is the premier gathering of senior-level pharmaceutical, biotechnology, medical device, and diagnostics executives in market research. This prestigious event brings together the industry’s top thought leaders and creates an environment of new ideas, connections and perspectives.

To register to attend the conference, go to:

To view the detailed agenda, go to:

For more information, call +1-212-228-7974 or email

Editor's Details

Ross Frasier
Pharma Market Research Conference

Last updated on: 16/11/2016

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