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Press Release

Women Want to Have Sex More Often When Using Intimacy Products

Posted on: 01 Dec 16

PR Newswire

NEW YORK, Dec. 1, 2016

NEW YORK, Dec. 1, 2016 /PRNewswire/ -- Nuelle™, a personal health and wellness company focused on women's sexual wellbeing and intimacy, releases its findings from a new study in partnership with K-Y®, the most trusted brand of lubricants for 100 years, coinciding with the launch of Fiera® Personal Care Device + Remote.

Most women between 40 to 75 years agree that sexual activity is important to overall quality of life; however, the majority frequently experience challenges with diminished sexual interest and inadequate lubrication.1Nuelle has been focused on creating products for women and couples to address changes in sexual arousal and interest.  Subsequently, the company executed a study to examine the effects on intimacy and relationships when using K-Y UltraGel – a water-based lubricant – after using Fiera® Personal Care Device + Remote – a hands-free wearable product for women with a user-friendly remote, specifically designed to enhance physical readiness for sex, naturally.

The in-home study run by National Field & Focus and funded by Nuelle and K-Y, included 100 U.S. women in relationships between the ages of 25 to 75, with the majority between the ages of 30 to 59. Over the course of four weeks, results showed statistically significant2 heightened intimacy after using the Fiera Personal Care Device + Remote with the option to then use K-Y UltraGel:

    • 96% agreed they looked forward to being intimate with their partner
    • 88% wanted to have sex with their partner more frequently
    • 87% felt as ready for sex as their partner did
    • 90% agreed that intimacy with their partner was enhanced during sexual activity
    • 87% felt more confident engaging in sexual activity with their partner
    • 85% engaged in sexual activity more often and felt more satisfied in their relationship
    • 85% reported their orgasm felt pleasurable and intense
    • 86% agreed they felt a stronger emotional connection to their partner after sexual activity

"Our mission is to contribute significantly to the research of women's sexual needs and the impact on intimacy. We were thrilled to join forces with a likeminded leader like K-Y," says Karen Long, Founder and CEO of Nuelle. "The incredibly positive study results provide further evidence that Fiera is an obvious first choice for women and couples who are looking for consumer products to strengthen their intimate relationship."

"We believe that a healthy sex life is an essential part of a woman's well-being, and these results confirm that the benefits of K-Y are not simply functional, but can be a stepping stone to achieve better intimacy in relationships as well" says Johnelle Whipple, U.S. Healthcare Professional Director at RB. "This partnership proves that when industry leaders collaborate together, more can be achieved to improve the often forgotten, but important aspects of women's health, such as intimacy."

1 From a Nuelle™ sponsored study presented at the 2016 Annual Meeting of The North American Menopause Society in Orlando, FL; facilitated by University Hospitals Cleveland Medical Center and presented by Dr. Sheryl Kingsberg, PhD, Chief of the Division of Behavioral Medicine and University Hospitals Cleveland Medical Center

2 Data on file at Nuelle, Inc. Results of product may vary woman to woman. Fiera is a consumer device and is not intended to treat, mitigate or cure any disease or medical condition. FIERA is a trademark of Nuelle, Inc.  K-Y® is a trademark of Reckitt Benckiser (Brands) Limited.

Nuelle is a women's personal health and wellness company focused on delivering groundbreaking solutions for women's sexual well-being and intimacy. Nuelle marries its experience in healthcare and technology, with a deep understanding of women's needs to design scientifically proven intelligent innovation. Nuelle is committed to providing reliable information and elevating the conversation around women's sexual well-being, and is dedicated to fostering an open dialogue related to sexuality.  The company recently partnered with leading organizations in the health and education space to launch LegalizeV, a movement that advocates for open and honest dialogue regarding women's sexual health.

The K-Y® brand, manufactured and marketed by RB, is a leader in sexual well-being and intimacy committed to helping couples strengthen their connection through increased sexual intimacy. With more than 100 years of experience, K-Y® is the brand most trusted by both couples and doctors, providing products for intimate and pleasurable experiences.  

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SOURCE Nuelle, Inc.

PR Newswire

Last updated on: 01/12/2016

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