5th Annual Pharmaceutical Leadership Summit 2012 in India Pushes Brand India Image
Industry Leaders to Debate on Indian Pharma Industry’s Growth Story & Generic Drive with Complex Issues at Pharmaleaders Annual Summit & Awards 2012
Maharashtra, Mumbai, India, Tuesday, 10th July 2012. The much awaited leadership event of Pharmaleaders’s Annual meet, 5th Annual Pharmaceutical Leadership Summit & Business Leadership Awards 2012 has an aptly theme “Brand India”, Beyond Generics - Growth, Challenges & Opportunities to be staged in India’s leading capital of Pharmaceutical Companies, Mumbai. Widely perceived by Industry’s Opinion Leaders & Analysts as the Centre-Point of debating complex & serious issues, the platform will showcase more than 20 Industry Leaders deliberating on crucial topics of great significance. More than 200 CEO’s, Owners of Pharmaceutical Companies, Pharma Academia, Policy Makers, Management Firms, Diplomats along with overseas Companies have blocked their date to attend at the commercial capital of India in Mumbai on Friday, 21st September at Hotel Hilton Mumbai International Airport, India. Speaking on the Theme Brand India, Satya Brahma, Chairman & Editor-In-Chief of Pharma Leaders magazine said, “While the earlier Summits since last four years debated equally significant Issues , This year’s Debate will assume significance in view of Indian Government’s announcement to provide free medicines & push for Generics, a decision that may reshuffle the business models of both domestic & MNC”s as Branded Medicines will take a beating”.
Considering the life cycle of block-buster molecules having an average of 20 odd years & In an age where billions of dollars are being spent on research for new molecules and drugs, the best Brands are the old Brands that has topped the list. While top 10 Brands in India come from the mix of Domestic Pharma majors & MNC’s, the big debate of Generics, to my mind will not go well with the medical profession as Doctors will not be aware the manufacturers details as many will plunge into it. While, domestic players dominate the rankings with a 65% share by owning 196 brands in the top-300 list. However, despite a limited presence in India (20% of the total domestic sales), MNCs have demonstrated better brand building capabilities and have created 92 of the top-300 brands, and five of top 10 brands sold in the country added Satya.
Some of the Key Issues that will be deliberated at the daylong Summit by the Industry veterans are
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Last updated on: 10/07/2012
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