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Press Release

StayinFront and AstraZeneca Extend Relationship

Posted on: 22 Oct 04

– AstraZeneca Philippines Selects StayinFront for Mobile CRM Solution –

LONDON (21 October 2004) – StayinFront, a leading global provider of world-class enterprise-wide customer relationship management (CRM) applications, decision support tools and e-business systems, today announced that AstraZeneca Philippines has selected StayinFront Visual Elk, the industry-leading CRM platform, and StayinFront Pocket Elk, the fully-featured Windows CE®-based version of StayinFront Visual Elk, for its Philippines sales force. 

AstraZeneca (NYSE:  AZN), one of the world’s leading pharmaceutical companies with healthcare sales of over $18.8 billion, has already implemented a multi-country CRM solution from StayinFront in Southeast Asia and New Zealand.  StayinFront will support and host AstraZeneca Philippines from their data center in Singapore.

“StayinFront’s ability and proven success in managing and hosting a multi-country rollout gave us full confidence in our selection,” said Greg C. Dominguez, Jr., AstraZeneca’s vice president and commercial director in the Philippines.  “We were impressed at the ease with which StayinFront could implement a solution that meets the specific requirements of the Philippines market while allowing us to leverage the existing investments AstraZeneca has made with StayinFront in the region.”

The unique architecture of StayinFront’s technology allows AstraZeneca to develop a regional model as a base, and then easily effect changes to accommodate specific country requirements. This distinctive approach enables organizations to efficiently implement multi-country systems with the flexibility to accommodate local business differences while delivering a low cost of ownership.  “We believe that expanding our relationship with StayinFront will provide completeness and flexibility to our strategic direction,” said Dominguez, “especially when one factors in StayinFront’s proven expertise in the pharmaceutical industry.”

John Connell, general manager of StayinFront (SEA) Pte. Ltd. said, “We have already implemented a CRM solution in several countries in Southeast Asia for AstraZeneca. Having AstraZeneca Philippines select us is further endorsement of the work we are already doing in SEA and New Zealand.  AstraZeneca is able to take advantage of StayinFront’s leading product range and unique architecture to deliver a solution that fits the specific requirements of the Philippines market.”

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Editor's Details

Jonathan Dolby

Last updated on: 27/08/2010

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