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Press Release

BESTMEDICINE Brings World’s First Source of Independent, Unabridged Medical Information to Ensure Patients are Better Informed

CSF Medical Communications
Posted on: 22 Oct 04
BESTMEDICINE Brings World’s First Source of Independent, Unabridged Medical Information to Ensure Patients are Better Informed

Results of two new surveys released today from NEMS and TNS, conducted on behalf of BESTMEDICINE, the world’s first independent, unabridged source of information, revealed that misinformed or ill-informed patients increase healthcare professionals’ consultation time (90 per cent), are more demanding (63 per cent) and make frequent visits to the surgery (40 per cent).

However, the GP survey conducted by TNS highlighted that 53 per cent said that an individual who has researched their condition thoroughly is more rewarding as a patient, whilst 85 per cent would recommend ‘a reliable, authoritative and evidence-based source of medical information’ to their patients to ensure a better understanding of their condition. Also, 80 per cent of UK patients from the NEMS survey said they would feel more satisfied with the healthcare on offer if they had access to reliable, independent and authoritative medical information. The same survey also shows that one in four patients want access to this knowledge prior to visiting their doctor.

“As healthcare professionals, we are constantly facing the time pressures of a modern NHS. We experience first hand, the dissatisfaction of patients that want to know more about their disease and treatment options but are unable to have this, as the time available for a consultation does not allow us to go into sufficient detail,” says Dr George Kassianos, GP Bracknell and Editor of BESTMEDICINE. “This has driven many patients into conducting their own research resulting in many misinformed patients, which in turn means more wasted consultation time correcting their understanding of drugs and diseases. BESTMEDICINE will bridge the knowledge gap for these patients and so help to eliminate one of the most common frustrations for doctors.”

BESTMEDICINE is a new series of practical and authoritative books that provides patients with reliable information that aims to empower patients to improve their health and well-being in partnership with their doctor. Written by healthcare professionals, the books are the first widely available independent source of unabridged information on drugs and diseases previously only accessible by the medical profession. The books are also in line with the aims of the Government’s Expert Patient Programme (EPP), which encourages people living with a chronic medical condition to understand their illness better so that they can share the responsibility of their treatment with their doctor.

BESTMEDICINE is not prescriptive in the sense that it does not pronounce a winner or recommend a panacea,” explains Stephen I’Anson, Publisher. “Rather BESTMEDICINE reviews the evidence on a variety of widely used drugs and presents it in the context of the disease and medical practice. Arming patients with this type of information will help drive a trend towards better informed, articulate patients that only need half the available consultation time to describe their symptoms and discuss treatment options.”

The BESTMEDICINE series has been launched with the following three titles: Weight Management, Lipid (cholesterol) Disorders and Erectile Dysfunction. These will be followed in 2005 with editions that deal with Alzheimer’s Disease, Asthma, COPD, Depression, Eczema, Hypertension, Migraine and Osteoporosis. Visitors to www.bestmedicine.com can vote for the disease or condition they would like to see covered in a forthcoming issue of BESTMEDICINE, assess their cardiovascular risk with an easy-to-use interactive calculator, and at the same time, check if they are overweight and review their sexual health (men only).

BESTMEDICINE Weight Management, BESTMEDICINE Lipid Disorders and BESTMEDICINE Erectile Dysfunction can be purchased directly from www.bestmedicine.com or by calling the Order Hotline on 01235 465583. BESTMEDICINE is also available from www.amazon.co.uk and all good book shops.

ADDITIONAL INFORMATION
An electronic copy of this press release, the backgrounders and jpegs of the book covers can be found online at: www.bestmedicine.com/press

About BESTMEDICINE
BESTMEDICINE is published by CSF Medical Communications Ltd (www.csfmedical.com), a publishing company whose aim is to facilitate the transfer of knowledge from professionals to patients. CSF is best known for its innovative publication Drugs in Context, which independently reviews the evidence on a specific drug, and places it in the context of the disease or condition indicated and today’s clinical practice.

About NEMS Market Research (www.nemsmr.co.uk) is a full service market research company. They conducted an omnibus survey of 1000 people in the UK between 4–8 September 2004.

About TNS (www.tns-global.com) is the largest market information group in the UK. They conducted face-to-face interviews with 102 UK GPs between 6–10 September 2004.

Both sets of survey results are available on request.

For more information:
http://www.bestmedicine.com

Editor's Details

Steve I'Anson
CSF Medical Communications
http://www.csfmedical.com
01993 885370
steve@csfmedical.com

Last updated on: 27/08/2010

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