Better than nine out of 10 high-output pharmaceutical medical publications teams begin the year with dedicated budgets in place, according to a recent survey by pharmaceutical intelligence firm Cutting Edge Information.
Even high-output teams, those who produce more than 20 manuscripts annually, are challenged by budget and personnel limitations and usually require outsourcing at least some activities. Cutting Edge Informationâ€™s study, â€śStrategic Medical Publications Management: Plan Development and Resource Benchmarks,â€ť found that 93% of high-output medical publication teams have dedicated budgets. On the other hand, 33% of the low-output teams surveyed did not have dedicated budgets in place.
Medical publications detailing scientific findings and data are a cornerstone of medical communication strategy. Larger numbers of publications help pharmaceutical companies reach out to a wider breadth of physicians and medical professionals. To reach these higher rates of publication production, medical publication teams must have the necessary support.
â€śHigh-output teams exist because their companies have committed to the medical publication groupâ€™s objectives,â€ť said Ryan McGuire, research team leader at Cutting Edge Information. â€śThe foremost and most basic statement of that commitment is to establish a dedicated budget.â€ť
Dedicated budget is not the only factor that elevates medical publication production, as 67% of low-output teams also have budgets in place. The budgetâ€™s existence does determine the teamâ€™s production rate. However, high-output teams focus spending to support a proactive medical communications strategy. Low-output teams typically allocate spending to immediate needs and are often unable to engage in the planning necessary to produce large numbers of manuscripts and abstracts annually.
â€śStrategic Medical Publications Management: Plan Development and Resource Benchmarks,â€ť (http://www.cuttingedgeinfo.com/research/medical-affairs/medical-publications/) examines top-performing medical publication teamsâ€™ structures, budgets, performance metrics, medical journal selection, publication rates and outsourcing practices. Publication teams can use this research to:
For more information about medical publications benchmarks and medical affairs strategy, contact Elio Evangelista at +1 919-403-6583.Business Wire
Last updated on: 10/10/2012