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Job Details

Senior Product / Brand Manager – Animal Health South East – Buckinghamshire

Company: Just Pharma
Location: Buckinghamshire UK, South East
Reference: LKH SProduct Manager AH
Closing Date: 25 Dec 16
Type: Permanent
Salary (£): Competitive
Benefits: extensive benefits package

Job Summary:

Senior Product / Brand Manager – Animal Health South East – Buckinghamshire (Some flexy working available) £premium base salary and full benefits package, annual bonus , Private Healthcare etc

Requirements:

Senior Product / Brand Manager – Animal Health

South East – Buckinghamshire (Some flexy working available)

£premium base salary and full benefits package, annual bonus , Private Healthcare etc

Senior Product Manager

 

Reporting to the Business Unit Director, this role is responsible for leading the development and implementation of the marketing strategy for a defined portfolio of Animal Health (AH) products to meet identified objectives for sales, product positioning, market growth and profitability. 

This role is based at head office with up to 2 days per week in the field. 

Key Responsibilities: 
Product Strategy and Planning

  • Lead the development of strategic and operational marketing plans for key AH products,
  • Actively contribute to development of the business unit’s Operating Plan
  • Working with AH colleagues in product teams, formulate detailed annual plans and objectives for promotions and campaigns in line with overall AH marketing strategy and priorities, including new product/services launches and in-market product life-cycle management

Forecasting

  • Develop, review, revise and communicate sales forecasts and minimum inventory levels to guide production and delivery, taking into account promotional plans, seasonal variations and market demand to anticipate and meet customer demand generated by the corresponding marketing strategy

Pricing and Profitability

  • Determine and agree with sales team and Business Unit Director appropriate pricing structure and flexibility for new and existing products, taking into account value pricing, direct marketing margin, demand, market conditions and the competitive environment to maximise profitability in line with overall AH targets.

Marketing Budget

  • Manage the delegated advertising and promotional budget for a defined group of products,
     

Internal and External Relationships

  • Identify, build and develop constructive relationships with team colleagues, across the business in the UK including but not limited to sales colleagues, technical advisors, regulatory colleagues, customer services and demand management collaborators and commercial intelligence analysts.  And in an external capability identity, build and develop constructive relationships with external contacts to facilitate team working, the exchange of information, the development of business opportunities and to promote the UK business, including but not limited to relevant Key Opinion leaders, industry partners and sources of business intelligence.
  • Represent the interests of the UK business at international level (for instance communicating product life-cycle management requirements to compete in the local environment or participate in International Product Team(s) as appropriate)
  • Identify, build and develop constructive relationships with team colleagues, across the business in the European and global marketing team to ensure alignment of local tactics and strategies with the global vision for the relevant portfolio of products
  • Understand the farming industry and/or Animal Health business (Veterinary and Trade Channels), the UK market and competitive environment

Market Intelligence

  • Identify, commission, analyse and interpret market intelligence from a range of sources, including sales force and customer feedback, market research, publications, conferences and industry contacts 

 

Qualifications

 

  • Degree level in life science, business or relevant qualification and ideally CIM Diploma or Certificate
  • Comprehensive understanding and experience (min 2 years) of relevant marketing concepts and principles, for example acquired in brand, product or category management in FMCG, OTC, Dairy/Meat Production industry or Animal Feeds sector.
  • Experience in Digital marketing is highly desirable
  • Understanding of the pharmaceutical sales function and experience in a sales role would be an advantage

 

 

For a detailed discussion on the products, client and endless possibilities please get in touch with me today for a confidential discussion  louisa@justpharma.co.uk or call me on 01707 817 626

 

 

 

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Apply for this job: Senior Product / Brand Manager – Animal Health  South East – Buckinghamshire

Contact Information:

Address:  Head Office
2nd Floor Albany Chambers, Bridge Road East, Welwyn Garden City, Hertfordshire
AL7 1HL
England
Tel:  0044 1707 830300
Website:  Visit Our Web Site

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