Company: Evolve Selection
Closing Date: 16 Mar 17
Type: Full Time
Salary (£): Competitive
Benefits: Highly competitive package plus bonus/benefits
We are currently recruiting for a market leading Medical Tech working as a Digital Marketing Campaign Manager within the Chronic Care (Continence and Ostomy care) market. This exciting role will be working nationally from our client’s head office in Peterborough. Working in consumer excellence you will manage and deliver the company’s consumer digital marketing strategy, increasing awareness and conversion into both product and service and ongoing engagement to ensure customers are retained
We are currently recruiting for a market leading Medical Tech organisation with an exciting new opportunity working as a Digital Marketing Campaign Manager within the Chronic Care (Continence and Ostomy care) market. This exciting role will be working nationally from our client’s head office in Peterborough. Working in consumer excellence you will manage and deliver the company’s consumer digital marketing strategy, increasing awareness and conversion into both product and service and ongoing engagement to ensure customers are retained.
Preferred: BSc/BA in Business, Marketing or Health Sciences or professional marketing qualifications.
Experience of planning, developing and implementing direct marketing and digital marketing campaigns.
Experience of managing direct marketing schedules.
Experience within a similar role, with a proven track record of being able to attract new customers via a variety of different mediums.
Experience (3-5 years) of working with campaign management tools.
Proven ability to present data/data analysis in an accessible way to non- technical stakeholders/audiences.
Ability to demonstrate creative and copywriting skills.
Computer literate with a full understanding of MS office, but also with the ability to learn and utilise new software packages.
Proven project and account management skills.
Experience of Media and data/list planning.
Print and mailing fulfilment expertise.
Experience of using a design package e.g. InDesign.
Strong drive, a passion to delivery high quality work with a high degree of detail, accuracy and creativity.
Able to work with people at different levels in the organisation, and have personal impact.
To manage and deliver the execution of email campaigns across Chronic Care and the service.
To effectively work with and manage internal stakeholders and external agencies.
To campaign manage the email activity plan for all consumer activity, acting as liaison between the Consumer team responsible for delivering the plan and the Market Managers.
To scope, execute, and analyse email campaigns, and review/share results with relevant stakeholders.
Implement an email program through the development of a communications program based on customer lifecycles
Maximise retention of consumers, utilising automation in line with the consumer excellence contact strategy.
To produce creative data selections and co-ordinate email database activity, in collaboration with Market Managers, Global Marketing and external agencies, whilst ensuring accuracy and delivery to deadlines.
To work with the Consumer Insights team, both locally and globally, to ensure the accuracy of customer data and to provide effective reporting for the UK.
Work alongside the Consumer and Customer Care teams to ensure the integration of all campaign activity with the Market Managers.
Create, refresh, and design responsive email templates in HTML to be compatible on different email clients, web browsers, and mobile.
Manage end-to-end campaign flow with Consumer Excellence team.
Execute ongoing testing (subject lines, layout, format, frequency, etc.) to continuously improve email performance based on user engagement.
Work with third party email software provider to manage, execute, and optimise email campaigns.
Take ownership of SMS channel to improve contact reach to target audience.
Work closely with the Digital Content Manager to generate relevant content through the use of surveys to support communication strategy.
Role Specific Competencies:
Working in Consumer Excellence requires a combination of the following:
A natural communicator with the ability to develop succinct and appropriate messages both written and verbally,
Able to work assertively as and when required, with strong influencing skills,
Able to effectively work with, and manage internal stakeholders and external agencies,
Results focused, with the ability to remain calm and retain control when managing high workloads and dealing with multiple projects,
Able to work using own initiative, with the ability to work as part of a team as and when required,
Problem solving abilities,
Strong attention to detail.
2 stage process
Highly competitive package + bonus/bens
Evolve Selection is a leading UK recruitment and contract sales organisation (CSO), operating within the Pharmaceutical, Healthcare and Medical Device sectors. We offer a highly comprehensive range of permanent recruitment and flexible contract sales solutions. Please do not hesitate to get in contact with us on 0113 457 0777.
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