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Event Details


Medical Affairs for Modern Pharma

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Who should attend?

- As the impact of medical affairs activities on the commercial success of new pharmaceuticals has increased dramatically, all medical affairs executives will benefit from this course. - This course is particularly suitable for medical affairs executives involved in preparing the market for a new pharmaceutical during the pre-launch phase, as well as new executives in medical affairs departments. - Suppliers of professional services to the medical affairs departments in the healthcare industry who need to understand how their capabilities can better address the new challenges for pharmaceutical medical affairs.


By Attending This Course, You Will

  1. Be able to manage medical affairs not only from a scientific perspective but also from the perspective of a brand’s commercial success factors.

  2. Learn how medical affairs can contribute to market understanding and to brand development strategy.

  3. Be equipped with the insights and tools to develop a competitive medical affairs strategy and to decide on the optimal tactical mix.

  4. Learn the pros and cons of commonly used medical affairs tactics.

  5. Develop a medical affairs perspective on pharmacoeconomics and market access.

  6. Benefit from Chris' wealth of experience in working with medical affairs departments across a wide spectrum of therapeutic and geographical markets.



Annelies Swaan

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