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Event Details


The Multi-Channel Patient Engagement Course

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Who should attend?

First and foremost, all executives in marketing and medical functions responsible for, or contributing to, the design and development of patient-centric initiatives: - Business Unit Director/Managers - Medical Directors/Managers - Brand/Product Managers - Digital Marketers - Business Intelligence Managers - Patient Adherence/Solutions Managers In addition, this seminar will be beneficial to executives in other functional areas (e.g. Clinical) and other sectors of the healthcare industry interested in patient-centric marketing strategies and tactics.


Attending This Course, You Will

  1. Learn how to engage with your patients in a multi-channel environment and how to support them during therapy.

  2. Acquire the concepts & tools to determine the ideal patient-channel mix and influence patient behaviour along their entire journey.

  3. Know how to measure the success of your patient-centric programs.

  4. Gain ideas, tips & tricks from successful cases in Europe across therapy areas, as well as insights from exchanging best practices and discussing issues with your peers.

  5. Know how to organise patient-centricity internally and influence internal stakeholders to get the right mind-set across your organisation.

  6. Learn about emerging and disruptive technologies that will force pharma’s business model to become truly patient-centric.

  7. Learn face-to-face from two of Across Health's top consultants who have acquired in-depth expertise in patient-centric multi-channel campaigns through numerous assignments with pharma companies across EMEA and across diverse therapy areas.



Annelies Swaan

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