Event Details

Who should attend?

Brand Managers and their managers, as well as managers in related planning and intelligence functions dealing with mature brands.

Details

By attending this course, you will:



1. Understand product maturity and be prepared for what happens at patent expiry.

2. Know which drivers of differentiation can be used in a seemingly undifferentiated world.

3. Learn where, when and how to compete in a generic world using pricing and contracting strategies, authorized and own generic strategies, Rx to OTC switching strategies, etc.

4. Learn how to select the best tactics for your brand(s).

5. Be able to take portfolio management decisions at late stage.

6. Know how to build winning organizations in late stage LCM.

7. Gain insights from real world LCM case studies and benefit from Neal’s insightful recommendations based on his unique background as a senior consultant in working on LCM solutions for many pharma companies.

Contact

Annelies Swaan
annelies.swaan@celforpharma.com