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Features

Features
Brand Reviews that Make a Difference

17 Oct 16

All too frequently, pharmaceutical companies lack objectivity when reviewing brands. This leaves opportunities 'on the table' and weaknesses unaddressed. An external, objective, quantitative assessment of brands enables companies to focus their efforts on the areas that will yield the greatest growth.
Ed Corbett

Effectively Understanding Your Competitors

13 Oct 16

Effective understanding of competitors is central to competitive advantage. Competitive intelligence collection, rigorous analysis, superior interpretation, actionable recommendation, effective implementation and continuous optimisation help create winning strategies.
Saroj Saini, MSc

Social Media for Competitive Intelligence in the Pharmaceutical Industry

06 Oct 16

Leveraging competitive intelligence from social media to stay ahead of competitors, create a winning brand, refine strategy and make optimal decisions.
Saroj Saini, MSc

Are your job ads boring your candidates?

06 Oct 16

Are you wondering why your recruitment job adverts don’t seem to work anymore and do you want to start doing something about it? Your candidates have changed.
Nikki Hayford

6 Things to do when looking for your next pharma job

02 Sep 16

6 Things to do when looking for your next pharma job
Mike Wood, Pharmiweb.com editor

A turning point

17 Aug 16

How innovating for emerging markets is set to disrupt the global surgical care industry
Cambridge Consultants

Food follows pharma into tighter regulatory territory

28 Jul 16

The drive towards preventative healthcare is placing new focus on food – from the dietary qualities of packaged produce, to the health claims of so-called ‘nutraceuticals’. It has captured the imagination of governments, healthcare providers, the general public, and the life sciences industry. But it has also woken the regulatory giants, who are now drawing up new standards for information and labelling, says Peter Muller of Schlafender Hase
Peter Muller, Managing Director, Schlafender Hase, Americas

What does Marketing Excellence look like in 2016?

19 Jul 16

Marketing in itself is a hugely important and demanding role. Pharmaceutical marketing competencies are complex and take time to develop, yet current support and investments are limited. Fundamentals have been forgotten or never learnt and give way to an internal focus, rapidly eliminating the exciting opportunities, experiences and reward that real Brand Management can provide.
Matt Charge

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