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Features
Study Gives Better Understanding Of How Reoviruses And Chemo Work Together

13 May 10

Researchers at Weill Cornell Medical Center in New York have demonstrated that a reovirus therapy called REOLYSIN works synergistically with gemcitabine and may be worth further investigation.
Janet Vasquez

National Stop Snoring Week 19-24 April

23 Apr 10

The theme for National Stop Snoring Week 2010 is all about our houses. From house dust mites to pet dogs it seems that our houses are minefields when it comes to snoring. Nobody is safe as there are dangers lurking in every room.
Marianne Davey - The British Snoring & Sleep Apnoea Association (BSSAA)

Karolinska Institutet report findings - Personalised Medicine and future healthcare delivery

22 Apr 10

Karolinska Institutet is one of the world´s leading medical universities. Its mission is to contribute to the improvement of human health through research and education. Karolinska Institutet accounts for over 40 per cent of the medical academic research conducted in Sweden and offers the country´s broadest range of education in medicine and health sciences. Since 1901 the Nobel Assembly at Karolinska Institutet selects the Nobel laureates in Physiology or Medicine.
Alex Heeley - De Facto Communications

Allergy relief for babies and young children

14 Apr 10

Parents of babies and young children suffering from conditions such as asthma and eczema will be relieved to know there is a breakthrough product available that can drastically reduce their child’s misery and symptoms.
Kaleidoscope Communications

Fighting talk unites Pharma

13 Apr 10

The NGP union, held in the Netherlands last week saw over 50 visionaries gathered for the Supreme Court verdict against Myriad Genetics given on March 29th. They voted against their patent claims and a storm is brewing in the biotech community. The Court ruled that the patents should have never been granted because genes are a law of nature. With the majority of industry outsiders in agreement, how will the pharmaceutical world react?
ngonlinenews.com

Homeopathy and the NHS

13 Apr 10

Since the moment of the NHS’s very inception in 1948, complementary medicine has formed an accepted and often-used element of the country’s national health service. Thousands of Brits swear blind by the efficacy of homeopathic treatments and rates of patient satisfaction are often far higher at the country’s homeopathic hospitals than they are on standard NHS wards. Yet while many patients claim a strong appreciation of the benefits of homeopathy, the science tells another story.
Max Golby

Shaping the market

09 Apr 10

Until recently, pharmaceutical companies paid little attention to the process of maximising their data through publications. Today, several pharma firm and even consumer companies are beginning to recognise publications planning as an integral part of the marketing matrix. It now forms part of the overall communications strategy, adopted not only to raise awareness of a product and its key messages, but also to provide an evidence base for all other communication activities for the product.
Dr Sabah Al-Lawati

Patient Advice in the Digital Age

07 Apr 10

We often use them to make decisions about what products we buy and which we keep buying…except for pharma’. Yet more than that, he makes a coherent and convincing argument for how these kinds of services could ultimately end up benefiting the pharma industry itself. Indeed while information from a single person on the internet might be far too subjective to be of use, the sophistication of the crowd is arguably much greater.
Max Golby

R&D No longer an in house job

01 Apr 10

With an age of the expiry cliff approaching and a move towards contracted research organizations, is this the end of pharmaceutical companies as we know them? And are job cuts an inevitable reaction to this new business style?
Emma Naylor

NHS Value?

30 Mar 10

I am a lapsed pharma marketer and as such I still like to read the industry press. It is striking that almost every article is about how the industry has to change to meet the needs of the NHS, to add value.
David Southern

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