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Shaping the market

09 Apr 10

Until recently, pharmaceutical companies paid little attention to the process of maximising their data through publications. Today, several pharma firm and even consumer companies are beginning to recognise publications planning as an integral part of the marketing matrix. It now forms part of the overall communications strategy, adopted not only to raise awareness of a product and its key messages, but also to provide an evidence base for all other communication activities for the product.
Dr Sabah Al-Lawati

Patient Advice in the Digital Age

07 Apr 10

We often use them to make decisions about what products we buy and which we keep buying…except for pharma’. Yet more than that, he makes a coherent and convincing argument for how these kinds of services could ultimately end up benefiting the pharma industry itself. Indeed while information from a single person on the internet might be far too subjective to be of use, the sophistication of the crowd is arguably much greater.
Max Golby

R&D No longer an in house job

01 Apr 10

With an age of the expiry cliff approaching and a move towards contracted research organizations, is this the end of pharmaceutical companies as we know them? And are job cuts an inevitable reaction to this new business style?
Emma Naylor

NHS Value?

30 Mar 10

I am a lapsed pharma marketer and as such I still like to read the industry press. It is striking that almost every article is about how the industry has to change to meet the needs of the NHS, to add value.
David Southern

Healthcare CFO’s V-tach on Obama’s Healthcare Reform

29 Mar 10

Urgent meetings are being held by the financial leaders of American Healthcare companies in the wake of Obama’s Healthcare Reform being passed 219 – 212 in the House of Representatives.
Victoria Poole

You Love Your Job - You Just Don't Know It

23 Mar 10

Thousands of Brits waste time and energy searching for new jobs every winter, because they fail to differentiate between seasonal blues and job dissatisfaction.
Lindsay Rutland-Dix

From Regional to Global: how Pfizer reworked the pharmaceutical business model

18 Mar 10

Jorge Puente, Regional President of WW Pfizer gives an inside look into how Pfizer became global.
Daniel Reinhold -

Healthcare Reform: Now or Never

16 Mar 10

Back in December it was all but a question of time. More or less every pundit was concerned with ‘when’ and not ‘if’ and an increasingly divided nation was finally bracing itself for the very real possibility of comprehensive healthcare reform. The debate had been more or less exhausted and the Republican strategy continued along the lines of obstructionism pure and simple.
Max Golby - PharmiWeb Field Reporter

Remedying Consumer Trust – Pharma Execs Unite

25 Feb 10

An elite gathering of the leading Pharmaceutical Executives will be meeting to discuss how they plan to rebuild consumer trust ahead of the NGP EU summit hosted by GDS International.
Emma Naylor

Pharma Research Cuts

17 Feb 10

Research and development is the bread and butter of healthcare innovation. For decades the world’s pharmaceutical companies have treasured and protected this simple maxim, pouring billions of dollars into research and development and creating hundreds of groundbreaking new drugs in the process. Yet since the onset of the global financial crisis in 2007, big pharma has begun to ask some very difficult questions of its research commitments.
Max Golby

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