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Features

Features
Data harmonisation in a fragmenting market: Brexit & IDMP

27 Apr 17

Data harmonisation in a fragmenting market: Brexit & IDMP
Dr. Jutta Hohenhörst

Pharmacovigilance, product safety, and differentiation in life sciences

30 Mar 17

If the life sciences industry has to raise its game in pharmacovigilance, it may as well make it pay—especially if new diligence turns up product safety as a potential market differentiator, says Cheryl Key, head of PV platform services at ProductLife Group.
Cheryl Key

Biosimilars and Intelligent Decision Making in the Pharmaceutical Industry

12 Feb 17

Excelling in biosimilars requires robust knowledge of the landscape and monitoring of the evolving market. Apart from the usual competitive intelligence such as competitors' activities, timelines, differentiation strategies, manufacturing capabilities, sales and marketing plans etc., factoring-in overarching holistic perspective allows one to make strategically aligned and robust decisions.
Julie Kalash

Digital transformation isn’t optional: it’s the key to survival

09 Dec 16

Life sciences cannot escape the call to transform itself as other industries have had to, warns Elvis Pacelat, Vice-President of Compliance Management at AMPLEXOR
Elvis Pacelat

Crunch Time: 2017’s Data Priorities Must Exceed Regulatory Requirements

09 Dec 16

Even though regulatory requirements are already intensifying, data transformation plans in 2017 must extend beyond basic compliance if organisations want to be able to successfully navigate even bigger challenges in the life sciences market, warns Adam Sherlock, CEO of ProductLife Group.
Adam Sherlock

Trump & Bulldozers of Prosperity

09 Nov 16

This November 9th 2016, the entire world awoke to the “Supremacy of Presidential Entrepreneurialism.” After a couple of hundred years and the first time in US history, the White House now will be occupied by a non-politician and a world-class entrepreneur, President Elect Donald Trump.
Naseem Javed

Brand Reviews that Make a Difference

17 Oct 16

All too frequently, pharmaceutical companies lack objectivity when reviewing brands. This leaves opportunities 'on the table' and weaknesses unaddressed. An external, objective, quantitative assessment of brands enables companies to focus their efforts on the areas that will yield the greatest growth.
Ed Corbett

Effectively Understanding Your Competitors

13 Oct 16

Effective understanding of competitors is central to competitive advantage. Competitive intelligence collection, rigorous analysis, superior interpretation, actionable recommendation, effective implementation and continuous optimisation help create winning strategies.
Saroj Saini, MSc

Social Media for Competitive Intelligence in the Pharmaceutical Industry

06 Oct 16

Leveraging competitive intelligence from social media to stay ahead of competitors, create a winning brand, refine strategy and make optimal decisions.
Saroj Saini, MSc

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