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Susan Garfield joins Bridgehead International Boston office

Bridgehead International – US Expansion continues Posted on: 23 May 08
Susan Garfield joins Bridgehead International Boston office

Summary

Susan Garfield has joined Bridgehead International as VP, Bridgehead USA Inc. and will head up the company’s Boston office. Susan is a market access, reimbursement and economics strategist, with an expertise in demand creation and advocacy.
 For over 12 years, Susan’s professional career has focused on innovations in healthcare, the economics of practice change, and the role of reimbursement and policy to the adoption of new technologies. Her work has included economic modelling, coding analyses and applications, payer coverage campaigns, market strategies for innovative technologies, health policy development, government relations, and creating partnerships between industry and advocacy groups.

Prior to joining Bridgehead, Susan was Director, Global Reimbursement, Policy and Economic Strategy at QIAGEN Corporation (formally Digene Corporation). Before QIAGEN, Susan was a Director at Boston Healthcare Consulting. During her tenure there, she worked with biotechnology, medical device, pharmaceutical, and diagnostic firms on market access strategy and execution. In this role Susan translated primary research with over 2,000 clinicians, payers, government decision-makers and patients into actionable programs for clients.

Susan received her BA in English and Women’s Studies from the University of Pennsylvania, a Master’s of Science in Population and Development from the London School of Economics, and a Master’s of Science in Health Policy and Management from Harvard University, School of Public Health. She is currently completing the Doctorate of Public Health program at Boston University.

Bridgehead International CEO, Timothy Fitzgerald commented: “We are delighted at Susan’s decision to join the team, at a time when we are pushing ahead with a major expansion of our activities in North America. Her expertise and experience, particularly in market access and reimbursement, will be of real value to Bridgehead and our clients.”

Over the past four years Bridgehead’s Market Access business has grown to be the single largest practice area in the company.

Whilst much of Bridgehead’s work on pricing, reimbursement and market access is global in nature (US, top five in Europe and Japan), the company is increasingly being asked to use its knowledge and experience to address US-specific issues through:

• Payer research

• Therapy area scanning

• Pricing strategy for commercialisation

• Reimbursement negotiation strategy

• Product life cycle pricing strategy

• Pharmacoeconomic assessments

• Health technology assessment support

Sandra Church

Last updated on: 27/08/2010 11:40:18

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