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Feature

The real reason why GPs are hard to reach...

Posted on: 26 Nov 08

Summary

Our eMarketing team at PharmiWeb Solutions often works with pharma brand teams to find new ways to reach healthcare professionals with news of the latest product or initiative. And sometimes, it can be challenging, with all of the pressures and time constraints that the average primary care practice faces.

But surely it must be easier for patients? Well, we thought so too, until we came across this recent news story that may be the start of an alarming trend. According to veritable news source Newsbiscuit.com, Moira Braithwaite, 52, of Dorking, Surrey, UK is celebrating her ninth successive Receptionist of the Month Award after preventing over 35,000 patients getting an appointment within 48 hours during the month of September alone. Click here to find out more.
Let us know if you’ve come across similar cases too. We need to know.

 

Editor

Last updated on: 27/08/2010 11:40:18

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