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Free White Paper 3 - Wider Perspectives

Wider Perspectives: Issue 3 Posted on: 07 Dec 12
Free White Paper 3 - Wider Perspectives

Summary

The secret behind successful digital marketing strategies within the pharmaceutical and healthcare sector, is the underpinning of skillfully managed systems, processes and relationships.

The secret behind successful digital marketing strategies within the pharmaceutical and healthcare sector, is the underpinning of skillfully managed systems, processes and relationships.

Achieving digital marketing buy-in will send a powerful and positive message to the whole organisation saying ‘we are doing this and it is really going to happen!’ Once the buy-in is achieved it is crucial that this is also supported by senior management to really optimise the chances of an initiative’s longer term success.

The third whitepaper in the series is now available to download and looks at the exciting way digital technology has evolved:

Five Tips for Successful Digital Marketing in Pharma: The role of internal sponsorship systems and processes

This white paper covers five tips for successful digital marketing in pharma:

  • Winning high-level support and getting experts on your side
  • Empower reps: Give the appropriate content and accountability
  • Capture insights and demonstrate value
  • Have a plan for the right technologies, techniques and pace
  • Make it business as usual



PharmiWeb’s new whitepaper series – The Road to 2020; features the views of industry experts on how pharma can develop effective, measurable digital strategies that will achieve ROI by 2020.

If you would like to talk to PharmiWeb about creating more effective digital engagement, please feel free to contact me any time.

Best wishes,

Colin

Colin Williams

Marketing & Projects Director

PharmiWeb Solutions

colin.williams@pharmiweb.com

+44 (0)1344 859615

Colin Williams

Last updated on: 18/12/2012 14:06:07

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