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New Datamonitor
Report
Optimizing
Sales Force Effectiveness: Using eHealth Applications to Improve
the Quality of Physician Interactions
Gaining
access to influential healthcare professionals is difficult
because physicians often do not have time to see drug reps
during the working day and furthermore, often fail to make
the most of the limited time they do have with prescribers.
Delivered
via PowerPoint presentation, this Datamonitor report explores
how pharmaceutical companies can use eHealth applications
to improve drug representatives' access to key prescribers.
Particular emphasis is placed on eDetailing and eSampling
applications.
Scope
of the report
- Provides an introduction to the
common challenges facing the pharmaceutical sales force
in the US, the EU and Japan
- Recommends how sales representatives
can best use key eHealth applications, such as eDetailing
and eSampling, to improve access to physicians
- Identifies opportunities for pharmaceutical
sales forces to be integrated into multi-channel marketing
campaigns
- Provides an analysis of future trends
in sales force optimization
Key
reasons to purchase this report
- Recognize
the individuals who have the most influence on a physician's
decisions during the prescribing process
- Understand
why technology enabled drug reps and detailing sessions
are more effective and efficient than traditional detail
delivery
- Examine
the impact of sales force optimization on both the current
and the future global pharmaceutical industry
Click here
for full table of contents
Click here
to view more information and to order.
Order
Today!
For free sample pages and more information contact pharmiweb@datamonitor.com
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