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New Datamonitor Report

Optimizing Sales Force Effectiveness: Using eHealth Applications to Improve the Quality of Physician Interactions

Gaining access to influential healthcare professionals is difficult because physicians often do not have time to see drug reps during the working day and furthermore, often fail to make the most of the limited time they do have with prescribers.

Delivered via PowerPoint presentation, this Datamonitor report explores how pharmaceutical companies can use eHealth applications to improve drug representatives' access to key prescribers. Particular emphasis is placed on eDetailing and eSampling applications.

Scope of the report

  • Provides an introduction to the common challenges facing the pharmaceutical sales force in the US, the EU and Japan
  • Recommends how sales representatives can best use key eHealth applications, such as eDetailing and eSampling, to improve access to physicians
  • Identifies opportunities for pharmaceutical sales forces to be integrated into multi-channel marketing campaigns
  • Provides an analysis of future trends in sales force optimization

Key reasons to purchase this report

  • Recognize the individuals who have the most influence on a physician's decisions during the prescribing process
  • Understand why technology enabled drug reps and detailing sessions are more effective and efficient than traditional detail delivery
  • Examine the impact of sales force optimization on both the current and the future global pharmaceutical industry

Click here for full table of contents

Click here to view more information and to order.

Order Today!

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