Last week Kate Eversole from eyeforpharma, asked “what is the most successful innovation in marketing?”
The eyeforpharma advisory board voted Asli Guvenc, Marketing Analyst, AstraZeneca Turkey the winner of a VIP ticket to their Marketing Europe Meeting, 22-23 October (see www.eyeforpharma.com/marketing )
His 1 sentence answer was “Twitter since it can be both used for social networking and business as it’s said that a study of Fortune 100 companies, found that more companies had a presence on Twitter (54%) than on Facebook (29%)”
Other top answers included:
“Nexium as the brand was created out of nothing”
“Involvement of doctors to clinical trial programs”
Any my personal favourite The Marketing Europe Summit
Contact : keversole@eyeforpharma.com
