As part of the launch of the new Patient Adherence, Communication and Engagement Summit and came across this interesting white paper that I would like to share with you.
Patient Adherence: the Next Frontier in Patient Care
The whitepaper focuses on:
- The key challenges involved in patient access
- How to build a solid, credible and robust patient adherence care strategy
- Up to date case studies from Pfizer, Novartis, AstraZeneca and Merck
Here is the link to the whitepaper: http://www.eyeforpharma.com/pcusa/capgemini-report.shtml
What do you think the main challenge in patient adherence is?
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P.S. The usefulness of social media is a topic that well be addressing at the upcoming Patient Adherence Communication and engagement conference. Click here
to check out the event.