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Press Release

Infertility Treatment Companies to Benefit from Largely Untapped Markets in Europe

Frost & Sullivan
Posted on: 21 Sep 05

PRESS RELEASE

Restrictive Reimbursement System Compels Drug Manufacturers to Resort to Novel Marketing Strategies

London, UK - 20th September, 2005 - Even with 30 million cases of erectile dysfunction (ED) in Europe, the infertility drugs market has not taken off to the expected extent in the region. The blame could lie largely with the conservative attitude regarding infertility among both men and women. While more than half the men over 40 years of age suffer from this disorder, only 10 to 15 per cent seek treatment.

Drug companies can profit from these untapped markets by improving awareness in the target population. More men have already started consulting doctors, especially since ED is treatable at any stage.

There is also a high prevalence of ED in comorbid medical conditions and through associated risk factors such as cardiovascular diseases, hypertension, dyslipidemia and depression. Superior R&D and innovation-focused strategies will enable market participants to better harness the potential of this market.

The increasing demand for ED products such as Viagra, Cialis and Levitra has strained healthcare budgets. Thus Infertility medicines are now excluded from the reimbursement list of many countries in Europe.

Although most European nations have several cost containment measures in place, the conditions for prescribing medicines, the number of pills covered by regulatory authorities and the level of co-payment vary among the various countries.

Initially, products such as Viagra were not reimbursed anywhere in Europe except in the United Kingdom. In most markets, there is no reimbursement even for Cialis and Levitra, which are cheaper than Viagra. Compensation for assisted reproductive technologies (ART) procedures is also limited in many countries.

"Companies have to focus on product innovation and competitive pricing for better targeting of consumers and brand positioning," says Mr. Himanshu Parmar, Industry Analyst with Frost & Sullivan (www.healthcare.frost.com). "They should also consider generic product development strategies to sustain revenue."

After scientists develop alternative convenient delivery methods, these R&D activities could also hugely improve patient compliance. Apart from creating innovative products, the market should facilitate patient education and strong direct-to-consumer (DTC) campaigns to ensure greater patient conformity to medical regimens.

Continuous monitoring by physicians and availability of drugs with better efficacy and low side effects will also vastly reduce patients' reluctance to comply with the prescribed therapies. Better compliance will make it easier for infertility drug companies to plan targeting strategies, especially since there is a distinct lack of product differentiation in this market.

There are various treatment methods using medications, surgery, ARTs and psychosomatic therapy to cure infertility in men and women. However, none of these treatments guarantee a healthy pregnancy.

In such a competitive market, companies have to focus on niche markets such as comorbid and contraindicated patient groups.

"Companies can also utilise strong DTC channels to reach the patients as well as leverage important opinion leaders to influence physicians," notes Mr. Parmar. "Collaborative strategies will also facilitate smaller companies in reaching the market with their innovative technologies."

If you are interested in a virtual brochure, which provides manufacturers, end-users, and other industry participants an overview of the latest analysis of the Infertility Treatment Market in Europe (B534), send an e-mail to Katja Feick, Corporate Communications, at katja.feick@frost.com with the following information: your full name, company name, title, telephone number, fax number and e-mail address. Upon receipt of the above information, an overview will be sent to you via e-mail.

Analysis of Infertility Treatment Market in Europe (B534)

Background
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community, by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.

Media Contacts:

Europe:
Katja Feick
Corporate Communications
P: +44 (0) 20 7915 7856
F: +44 (0) 20 7730 3343
E: katja.feick@frost.com

Americas:
Melina Trevino
Corporate Communications
P: 210.247.2440
F: 210.348.1003
E: melina.trevino@frost.com

India:
Surbhi Dedhia
Corporate Communications
P: +91 22 2832 4705 Ext: 131
E: sdedhia@frost.com

Australia:
Sharmin Jassal     
Corporate Communications
P:  + 61 2 8247 8900
F: + 61 2 9252 8066    
E:  sjassal@frost.com

For more information:
http://www.healthcare.frost.com

Editor's Details

Himanshu Parmar
hparmar@frost.com

Last updated on: 27/08/2010

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