ClinPhone, the global leader in clinical technology solutions, is rebranding in accordance with its market position and growing portfolio of clinical trial services and software.
Established in 1993, ClinPhone’s initial offering was based on its market-leading Interactive Voice Response (IVR) Services. Over the past decade the company’s product range has expanded enormously, and to reflect this change in market position, ClinPhone has conducted a rebranding exercise and renamed its entire product portfolio. The new naming convention will position ClinPhone as a singular brand, further reinforcing the company as a provider of total clinical trial technology while simplifying its services for its customers.
ClinPhone is the global leader in clinical technology solutions, having supported over 1,650 clinical trials in almost 90 countries and over 70 languages. With a customer base consisting of many leading global bio-pharmaceutical companies, ClinPhone has an unrivalled track record within the industry. In addition, as thought-leaders in the clinical trials industry, ClinPhone is continually striving to make the entire clinical trial process easier and more efficient for its customers.
As part of the rebranding initiative, ClinPhone has renamed its entire service portfolio in order to provide its customers with a clear understanding of its product portfolio. The new service names are as follows:
• ClinPhone randomization
• ClinPhone trial supply management
• ClinPhone trial supply simulation
• ClinPhone ePRO
• ClinPhone integration
• ClinPhone drug accountability
• ClinPhone patient recruitment
• ClinPhone CTMS
ClinPhone has also refreshed its company logo as part of the rebranding initiative. The new logo consists of an updated strapline of “Because you have to get it right”; reinforcing that ClinPhone understands that accuracy and efficiency are essential elements of clinical trial management and vendor selection is key to this outcome.
Sally Kent, Marketing Communications Manager at ClinPhone, comments: “ClinPhone is a company that has enjoyed tremendous growth over the past few years and we felt that our image should be refreshed in order reflect our market position. This rebranding initiative will continue to reinforce our customer service excellence and company culture of working with clients to provide the optimum solution to complex clinical trial issues. Because our clients truly do ‘have to get it right’.”
Last updated on: 27/08/2010