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Press Release

More than Half of Online U.S. Adults Use Pharma-Sponsored Digital Resources

Manhattan Research
Posted on: 25 Jan 12

More than Half of Online U.S. Adults Use Pharma-Sponsored Digital Resources; Many Discuss Prescription Drugs with a Healthcare Professional as a Result

ePharma Consumer® Study Explores How Consumers Interact with and are Influenced by Pharma Companies and Resources – Webinar January 25 at 2pm ET

January 25, 2012, New York, NY – More than half, or 51 percent, of online U.S. adults (ages 18+) use pharma-sponsored digital resources, such as condition and treatment information, disease management tools, doctor discussion guides,or mobile apps or websites. Additionally, these resources are strong drivers of action – 43 percent of consumers using pharma-sponsored digital resources have discussed prescription drugs with a doctor, nurse, or pharmacist as a result.

Not surprisingly, reliance on pharma-sponsored support is even more common once a consumer is suffering from a chronic condition. For example, 75 percent of angina patients and 68 percent of rheumatoid arthritis patients use these types of digital resources.

“Many patients are using digital tools and info provided by pharma companies and talking to providers as a result,” said Maureen Malloy, Senior Healthcare Analyst at Manhattan Research. “At the same time, we see unmet demand for resources that help patients prepare for these conversations, representing a key opportunity for many brands.”

Sign up for the ePharma Consumer® Webinar – Wednesday, January 25 at 2pm ET

On Wednesday, January 25 at 2pm ET, Manhattan Research Senior Healthcare Analyst Maureen Malloy will host a complimentary webinar about the ePharma Consumer® market research and strategic advisory service. The webinar will also preview some of the key findings from the new study.

To register and learn more, please visit
https://decisionresources.webex.com/decisionresources/onstage/g.php?t=a&d=766884830


Patient Deep Dives:
Health & Pharma Channel Mix for 75+ Therapeutic Categories

Manhattan Research offers Patient Deep Dives covering hundreds of health and pharma channel mix metrics for 75+ therapeutic categories. In addition to patients, data is also available for Rx taker, caregiver, and info-seeker segments. Patient Deep Dives come from Manhattan Research’s Cybercitizen Health® U.S. and ePharma Consumer® studies.

Examples of topics covered in a Patient Deep Dive include:

• Technology adoption and online access
• Health resource mix, including traditional and digital sources
• Online health information discovery
• Search and website behavior across key medical scenarios
• Multiscreen and mobile health behavior
• Social media for health and Rx info
• Online health video
• Digital at the point of care and physician interactions
• Attitudes towards HCPs and use of Internet for health, including pain points
• Patient education and resources
• Electronic health records and tracking conditions online
• Prescription drug information seeking
• Pharma online resources and touch points
• Online and offline pharma advertising


Data available for:
ADD/ADHD, Asthma, Atrial Fibrillation, Bipolar Disorder*, Cancer (including Breast Cancer*, Prostate Cancer*, and Skin Cancer*), COPD, Crohn’s Disease*, Cystic Fibrosis, Depression, Epilepsy*, Erectile Dysfunction, Fibromyalgia, Gout, Heart Attack*, Hepatitis C*, High Cholesterol, HIV/AIDS*, Irritable Bowel Syndrome, Migraine, Multiple Sclerosis*, Osteoporosis, Overactive Bladder, Psoriasis*, Rheumatoid Arthritis, Type 1 Diabetes*, Type 2 Diabetes, and many more categories.

*Not all metrics available or lower sample sizes for some conditions

To learn more about available segmentations and Manhattan Research’s consumer research, visit www.manhattanresearch.com/Products-and-Services/Consumer/Consumer-Therapeutic-Segmentations/US.

To request sample sizes, detailed information about therapeutic subcategories, and pricing, please contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.


About ePharma Consumer®

ePharma Consumer® was fielded online in Q4 2011 among 6,634 U.S. adults (ages 18+). This latest version features exciting changes:

• Rather than just exploring the ePharma Consumer segment already online for pharma and prescription drug resources, the survey population now includes all online U.S. adults.

• Additionally, the research looks beyond just pharma website visitation and explores the multiple ways that consumers can interact with pharma companies and prescription drug information, including through social media, mobile, third party websites, advertising, and other touch points.

Key topics addressed in the study include:

• Rx info seeking, including use of mobile devices and online sources visited during key scenarios
• Pharma online touch points, including pharma websites, pharma on third party destinations, and mobile
• Online and offline DTC advertising
• Online health video
• Pharma patient education and resources at the point of care
• Rx-related social media

For more information, please email sales@manhattanresearch.com, call 1.888.680.0800, ext 2 or visit www.manhattanresearch.com/epc.


About Manhattan Research

Manhattan Research, a Decision Resources Group company, conducts annual research studies covering digital health trends among healthcare professionals and consumers in the Americas, Europe, and Asia. Broad research can be segmented by target specialist and therapeutic audiences. For more information please contact sales@manhattanresearch.com, call 1.888.680.0800, ext 2, or visit www.manhattanresearch.com.


About Decision Resources Group

Decision Resources Group is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources Group at www.DecisionResourcesGroup.com.





About Manhattan Research
Manhattan Research, a Decision Resources Group company, conducts annual research studies covering eHealth trends among healthcare professionals and consumers in the Americas, Europe, and Asia. Broad research can be segmented by target specialist and therapeutic audiences. For more information please contact sales@manhattanresearch.com, call 1.888.680.0800, ext 2, or visit www.manhattanresearch.com.


About Decision Resources Group
Decision Resources Group is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources Group at www.DecisionResourcesGroup.com.

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All company, brand or product names contained in this document may be trademarks or registered trademarks of their respective holders.
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For more information:
http://manhattanresearch.com/News-and-Events/Press-Releases/pharma-websites-digital-resources

Editor's Details

Stephanie Cooper
Manhattan Research
http://www.manhattanresearch.com
212-255-1368
scooper@manhattanresearch.com

Last updated on: 25/01/2012

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