Press Release

December 2004 — The pharmaceutical and biotechnology industry has come to depend on their sales forces to achieve and sustain competitive advantage in an ever-dynamic marketplace. Demand has increased for competent, successful and results oriented sales talent to mirror a company’s growth potential. To ensure the recruitment of the best sales staff, these pharmaceutical and biotechnology companies have focused their efforts on training and recruiting the right individual to fit their organization’s goals and objectives. The Life Science Sales: Training and Recruitment conference presented by marcus evans, is scheduled to take place January 24-25, 2005 in Philadelphia, PA, and brings together leaders from the life science industry to network, discuss and learn the best practices for maintaining a high quality sales force.

Key speakers participating in this conference will focus both on the training, recruiting and retention of key sales talent. Jacob Stahl, Assistant Director, Specialty Training, Sales Training and Development, Purdue Pharma will keynote on day two with a session entitled – "Utilization of the Emotional Intelligence Quotient in Sales Training to Further Productivity and Success". This session will focus on the Emotional Intelligence Quotient (EIQ) as a business strategy and assessment tool that has recently gained prominence within sales trainers as they look to increase productivity within their teams. Stahl, will also be involved in a panel discussion on the same day entitled – "Exploration of Enhanced Technologies Aimed at Increasing Sales Training Effectiveness" focusing on the technologies used in the training process in addition to the considerations of determining the audience and the material that is being conveyed. Sharing the stage with him on this panel discussion will be Pete Marchesini, Executive Director, Training and Development, Ventiv Pharma Services and Andrew Harnett, President, Symmetry Consulting. Other notable speakers participating in this event include – Ed Nathan, Senior Director, Learning and Development, Wyeth Pharmaceuticals; Paul Nichol, Leader, Learning Technologies Center, AstraZeneca; Gary Wise, Director, Learning Methods and Technologies, Roche Diagnostics Corporation and Don Spivey, Director, Professional Education, Tyco Healthcare