13^th January 05

BINLEY’S JOINS FORCES WITH HEALTHGAIN SOLUTIONS

HealthGain Solutions and Binley’s have formed a strategic partnership, which allows both companies to realise significant competitive advantage for their collective clients.

As part of the partnership, HealthGain Solutions will use Binleysonline, an online NHS contact resource, and Insight, a unique PCO data segmentation tool across all of their current Healthcare Development and Specialist Sales teams.  The addition of these sophisticated market leading tools means that HealthGain Solutions can more closely align their service offering to the differing needs of their healthcare and NHS customers.

As part of the agreement, Binley’s will lever benefit from access to HealthGain Solution’s leading strategy and development events, and are able to tap into their research and consultancy capabilities for bespoke projects. 

Graeme McFarlane, Chief Executive of HealthGain Solutions said: “The HealthGain Solutions Binley’s partnership strengthens both organisations and offers greater reach, knowledge and accuracy of programme development on behalf of our respective pharmaceutical and NHS customers.  We have piloted this approach over the past six months and the benefits were immediately measurable.”

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Last updated on: 27/08/2010 11:40:18