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GSK today marks its role as Official Laboratory Services Provider for the London 2012 Olympic and Paralympic Games by launching its first UK advertising campaign to celebrate the role that anti-doping science will play in helping ensure this summer’s Games are the cleanest possible.

The campaign launches on the day the official London 2012 anti-doping laboratory, provided by GSK in partnership with the London Organising Committee for the Olympic and Paralympic Games (LOCOG) and King’s College London, becomes operational 24 hours a day, seven days a week. More tests will be carried out at the London 2012 lab, based at GSK’s Harlow site, than at any other Games with every medallist and up to 50 per cent of all competing athletes being tested.

Phil Thompson, Senior Vice President, Global Communications at GlaxoSmithKline, said: “Our contribution to the London 2012 Games, through our partnership with LOCOG and King’s, is to help ensure that every medal winner can celebrate their athletic achievement in the knowledge they have won through a fair competition. Our advertising campaign aims to showcase the hard work, determination and natural ability that is central to each athlete’s performance.”

• GSK Press Release