Market Research Survey

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1. What area of business do you currently work in?

Sales
Marketing/ PR
Medical
Regulatory
Clinical Research
Finance
Other pharma position
Outside pharma industry

2. How long have you been with your current company

Less than 12 months
Between 1 year – 3 years
Between 3 – 5 years
More than 5 years

3. Where are you based?

UK
US
Europe
Other


4. Thinking about the last time you went for a job interview at another company, what was important in attracting you to that company?

5. My overall impression of the following companies is: (Tick one column for each of the following)

  Very Positive Positive Neutral Negative Haven’t heard of Company
Pfizer
BMS
Wyeth
Abbott
Johnson and Johnson
GSK
Schering-Plough

6. Which of the following companies would you most like to work for (Please tick no more than 5)?

Pfizer
GSK
Sanofi
Wyeth
AstraZeneca
Novartis
Roche
Merck
Lilly
Johnson & Johnson
Boehringer
Novo Nordisk
Abbott
Schering Plough
Bayer

7. Thinking about these five companies, which of the following would be most important in attracting you to these companies? (Use the list boxes to the left to rank each of the following from 1 to 11)

Salary and benefits package
Job responsibilities
Career development opportunities
Opportunities to work overseas/ take an international position
Attractive company culture
Good reputation within the industry
Good products and pipeline
Stability/ longevity of company
Good Corporate Social Responsibility Policies and programmes
Location of premises
Training and development programmes

8. For pharmaceutical companies that you consider to have a high profile, where do you mainly hear about them?

Industry magazines (please specify below)

National press/ media
From colleagues
Other, please state

9. What would dissuade you from taking a position with a company? (Tick one column for each of the following)

  Significant impact Some impact Little impact No impact
Poor reputation
Low/ no profile
Company viewed negatively by healthcare professionals
Poor products and product pipeline
Unstable company/ talk of company takeover/ merger

Small company/ limited job opportunities
Inaccessible location
Other, Please state below:

10. Where would be your first port of call if you were looking for a new job (Tick no more than 3)?

Recruitment agency
Headhunter
Industry publications/ magazines (please specify below)

Target a specific company and apply direct
PharmiWeb
Other industry websites
Ask peers for recommendations
Other, please state

11. Where would you go to find information about a company?

12. Which of the following would you find most useful in helping to gain information about a company?

Company website
Pharma industry website e.g. pharmiweb
Industry magazines (Please state which magazines below)

Ask peers
Company brochure

The following questions relate specifically to your perception of Abbott.

13. a) Would you consider working for Abbott in the UK?

Yes
No (IF no, go to 13b below)
Not considered it previously

13. b) Why would you not consider working for Abbott? (complete if answering 'No' to the previous question)

14. What is your perception of Abbott on the following parameters? (Tick one column for each of the following)

  Better than others Same as others Worse than others Don’t know
Strong product base and pipeline
Attractive company culture
Good reputation within the industry
Good remuneration packages
Good Corporate Social Responsibilities Policies and Programmes
Worldwide job opportunities
Other, please state below:

15. What is the overall perception of Abbott by your colleagues in the pharmaceutical industry?

Very positive
Positive
Neutral
Negative
Haven’t heard of

16.Do you consider Abbott to be a Top 10 pharmaceutical company?

Yes
No

17. How many people does Abbott employ in the UK?

Less than 500
Between 500 – 1,000
Between 1,000 – 3,000
Between 3,000 – 5,000

18. Have you heard anything about Abbott in the media recently?

Yes
No

19. Where do you believe Abbott has its strongest product base in the UK?

Primary Care Pharmaceuticals
Secondary Care/ Speciality Products and Pharmaceuticals
Nutritional products
Diagnostics
Diabetes Care
Don’t know

Thank you for taking time to complete this questionnaire.

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