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Press Release

PSA Highlights Preemies & Neonatal Intensive Care Units

Brave Beginnings
Posted on: 02 Sep 16

PR Newswire

LOS ANGELES, Sept. 2, 2016

LOS ANGELES, Sept. 2, 2016 /PRNewswire/ -- Brave Beginnings is proud to join the list of organizations nationwide participating in Neonatal Intensive Care Awareness (NICA) Month. In its latest animated Public Service Announcement (PSA) highlighting one of history's most famous preemies, Sir Isaac Newton, Brave Beginnings helps educate viewers on the overwhelming need for life-saving neonatal equipment in hospitals.  NICA Month is designed to honor families experiencing a stay in neonatal intensive care units and the health professionals who care for them.

To view the PSA titled "History's Preemies- Sir Isaac Newton," visit: The PSA will be released to a nationwide audience via broadcast, digital and social platforms with an expected audience of 30-45 million viewers. Brave Beginnings, established in 2015, is a program of the Will Rogers Motion Picture Pioneers Foundation (WRMPPF), a charity named after humanitarian and entertainer, Will Rogers. The WRMPPF is most known for its program affiliated with movie theaters, the Will Rogers Institute.  

One in nine babies (450,000) in the U.S. is born prematurely, often without access to the most up-to-date neonatal care. With the right equipment, healthcare providers have a chance to combat the 35% of infant deaths that occur due to premature birth. Premature infants face potential lifelong complications such as chronic lung disease, blindness, life-threatening intestinal inflammation and cognitive delays. Having access to proper medical equipment gives every preemie a fighting chance to survive and thrive.

Annually, Brave Beginnings provides grants for life-saving neonatal equipment such as critical airway carts, infant resuscitators, incubators, omnibeds and much more. To date, the neonatal program has contributed $5 million dollars in grants to 148 medical facilities across the United States. Hospitals have been able to use these funds to supply their NICUs with top of the line neonatal technology. Because of the partnership Brave Beginnings has developed with hospitals across the US, a generation of preemies will grow-up to live healthy and productive lives.

About Brave Beginnings

Brave Beginnings is a program of the Will Rogers Motion Picture Pioneers Foundation, a charity named after one of the greatest humanitarians, philanthropists and entertainers that ever lived, Will Rogers. Brave Beginnings perpetuates the legacy of Will Rogers as a national charitable health program dedicated to helping healthcare professionals have the tools they need to care for fragile premature infants. For more information, visit , or call toll-free (888) 994-3863.

About September 2016 Neonatal Intensive Care Awareness (NICA) Month

NICA Month is designed to honor families experiencing a stay in the neonatal intensive care unit and the health professionals who care for them. In 2014, Project Sweet Peas, the founding organization of this initiative, joined dozens of professional and parent organizations to raise awareness to the challenges faced in the NICU.



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Contact: Todd Vradenburg
Will Rogers Motion Picture Pioneers Foundation
[Email: ; (888) 994-3863]


To view the original version on PR Newswire, visit:

SOURCE Brave Beginnings

PR Newswire

Last updated on: 02/09/2016

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