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Press Release

IRI’s Robert Sanders to Outline Nutritional Supplement Industry and Insights at CRN 2016

Posted on: 24 Oct 16




Robert Sanders, Executive Vice President and Practice Leader, Healthcare and Nutritional Supplements, IRI®



IRI’s Robert Sanders will discuss growth and trends in the nutritional supplements industry, as well as shopper attitudes and usage of nutritional supplements in his presentation “State of the U.S. Nutritional Supplements Industry and Consumer Insights.” In addition, Sanders will dive into the distinct difference between millennial and baby boomer shopping habits in the nutritional supplements industry.



Consumers see self-care as a broad series of activities, including the use of nutritional supplements, to stay well or return to wellness. Generational differences play an important role in how consumers use nutritional supplements, whether it’s for optimizing health and energy levels or managing pre-existing health conditions. Nutritional supplement sales are growing at nearly 6 percent and now total $16 billion in revenue. Digital continues to be an important path to purchase for millennials when shopping for supplements, while baby boomers purchase more personalized vitamins, for example. Attendees will hear recommendations for marketing to the distinct needs of this shifting demographic landscape.


Thursday, October 27, 2016
9:30-10 a.m. PDT




CRN's Annual Symposium for the Dietary Supplement Industry

The Ritz-Carlton Laguna Niguel
1 Ritz-Carlton Drive
Dana Point, CA 92629


About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at

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Business Wire

Last updated on: 24/10/2016

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