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Press Release

Global Leader in the Breastfeeding Market Kicks Off Breastfeeding Month by Revealing Trends from National Survey

Posted on: 31 Jul 17

ALEXANDRIA, Va., July 31, 2017 /PRNewswire/ -- Lansinoh, a global leader in the breastfeeding market, revealed several noteworthy trends that were uncovered in their 2017 National Breastfeeding Survey of new and expecting moms.

Lansinoh surveyed over 2,000 US moms and nearly 13,000 moms globally to better understand the views of mothers and mothers-to-be about breastfeeding and pumping. Participants were asked a wide range of questions about the breastfeeding experience, including breastfeeding fears and challenges, their views on breastfeeding in public, how support from others affects the experience, and the impact of maternity leave on breastfeeding.

Key findings from the survey include:

Moms revealed the most challenging places to nurse are:

While shopping (26%)

While traveling (26%)

At work (12%)

The top three fears breastfeeding moms have:

Baby won't latch on (28%)

Baby is breastfeeding less than the time recommended by healthcare providers (17%)

That breastfeeding will hurt too much (13%)

89% of moms think breastfeeding is the best way to feed their baby

87% of moms rated "health benefits for baby" as the #1 reason to breastfeed

40% of moms agreed instant access to lactation support would be helpful

40% of moms have used breastfeeding products or services provided by the Affordable Care Act

65% of moms said breastfeeding in public is "perfectly natural", but 20% have been openly criticized for breastfeeding in public 

8 in 10 women stated that maternity leave had a positive impact on their breastfeeding journey

"More than ever, moms are embracing breastfeeding because of the health benefits for baby. While it can be a rewarding way to bond with and nourish baby, it does not always come easily. But with the right preparation, education, and support moms are far more likely to achieve their breastfeeding goals," explains Gina Cicatelli Ciagne, Certified Lactation Counselor (CLC), and Lansinoh's Vice President of Integrated Marketing and Clinical Communications. "Lansinoh encourages new and expecting moms to seek the support they need and to support one another so every mom has a fulfilling breastfeeding experience." 

The 2017 US Lansinoh Breastfeeding Survey topline data reports and accompanying infographics are available for download at:


Founded by a breastfeeding mom, Lansinoh has helped millions of mothers successfully breastfeed during its 30 year history. Famous for its award-winning Lanolin Nipple Cream, Lansinoh® offers a comprehensive range of nursing and pumping solutions in more than 60 countries. For more information, please visit, or connect with @LansinohUSA on Facebook, Twitter, Instagram, Pinterest, and YouTube.

Editor's Details

Mike Wood

Last updated on: 31/07/2017

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