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Press Release

A Leading Pharma Company Leveraged Competitive Intelligence to Identify Market Rivals and Devise Effective Business Strategies, Says Infiniti

Infiniti Research
Posted on: 11 Sep 17

A leading pharmaceutical company wanted to devise effective strategies to tap potential market opportunities and benchmark their strength against competitors. The client, a renown OTC drugs manufacturer, wanted to improve their decision-making process to improve their position in the market. Infiniti helped the client to assess and identify the key competitors in the pharma landscape.

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Leveraging Competitive Intelligence Study to Improve Decision-making Process for an OTC Drugs Manufacturer. (Graphic: Business Wire)

Organizations are leveraging strong competitive intelligence studies to identify potential market segments and enhance their offerings in the market. It helps in gauging information and monitoring competitors in the market. Pharma companies can keep track of their competitors and identify the gaps in their organization to make necessary organizational changes based on market needs. Additionally, it allows businesses to analyze the performance of their organization and allocate resources accordingly.

According to Infiniti Research’s pharmaceutical industry experts, “In just 14 weeks, the OTC drugs manufacturer was able to identify competitors’ offerings and devise robust marketing strategies to retain their foothold in the market.”

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This competitive intelligence solution provided benefits that helped the client to:

  • Anticipate competitors’ offerings and devise effective decisions
  • Analyze market rivals, their ability to grow, and capture market shares
  • Benchmark client’s sales force structure and distribution channel against competitors
  • Identify the factors instrumental in changing market scenario on both global and regional scale
  • Gain insights on the major countries where the industry is booming and identify the untapped regions

Competitive intelligence solution predictive insights:

  • Devise robust strategies to retain foothold in the market
  • Assess and tap new markets, identify the key drivers, and restraints affecting market growth

Request a free proposal to see how Infiniti Research’s solutions can help you

View the competitive intelligence study:

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.

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Business Wire

Last updated on: 11/09/2017

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